On June 15, 2021, Google initiated its Page Experience update, scheduled for completion sometime in August. If you’re seeking precise guidance on optimizing your website for this pivotal Google algorithm shift, you’re in the right place!
This update sets a high standard for an exceptional website user experience on both mobile and desktop platforms. Technical metrics known as Core Web Vitals, coupled with four other Google page ranking signals, serve as a clear roadmap for website owners to enhance their sites and refine their search engine optimization (SEO) strategy.
This blog, along with its accompanying checklist, will equip you with a fundamental understanding of Google’s Core Web Vitals and the additional Google page ranking signals. We’ve included tools for assessing Core Web Vitals and recommendations on how to enhance these new ranking indicators on your website.
Ensure you’re fully prepared for this Google algorithm update with our expert Google Page Experience checklist.
Overview: Google Page Experience
The Google Page Experience amalgamates Core Web Vitals with established Google user experience signals – Mobile Friendly, Safe Browsing, HTTPS, and No Intrusive Interstitials. It’s anticipated that this update will favor websites delivering outstanding user experiences by elevating their rankings compared to competitors.
Defining User Experience
Website user experience encompasses all interactions between your visitor or user and your site. An even more critical question than ‘what is user experience?’ is ‘what constitutes a superior website user experience?’.
Outstanding user experience design yields seamless and enjoyable browsing experiences for your target audience. You can gauge your site’s user experience quality using Google Core Web Vitals and the Core Web Vitals report.
Impact of the Google Search Algorithm Update
Failing to prepare for this Google update could result in a drop in the ranking of every unoptimized web page. You can best mitigate its impact with responsive website design and technical SEO services on your side. However, Page Experience ranking signals aren’t the sole considerations for an UX-oriented website. Existing signals like page load speed, keyword relevance, robust backlinks, and quality content still hold weight.
Google Page Experience And Core Web Vitals Checklist
Google often introduces algorithm updates with minimal notice, leaving SEO professionals scrambling for guidance. In this instance, Google provided over a year’s warning about the impending update, underscoring its potential impact. This also underscores the time investment required to prepare your pages for this update.
There’s a performance test or status report for virtually every aspect of your website that requires optimization and assessment. For the Page Experience update, Google’s Page Experience report combines the existing Core Web Vitals report with updates on the other Google user experience signals.
Google also offers advice on enhancing Core Web Vitals and provides tools for measurement. You can even access a Google Page Experience Guide from leading technical SEO and responsive website design agencies, based on their practical experiences, to expedite the optimization process.
But before delving into all that, ensure you’ve reviewed the comprehensive checklist below:
- Main page content loads in 2.5 seconds or less
- Page input delay is 100 milliseconds or less
- Cumulative Layout Shift (CLS) score is 0.1 or less
- Zero failing URLs on the Google Core Web Vitals report
- Zero failing URLs on the Mobile Usability report
- URLs pass the Mobile Friendly Test tool
- URL Page Speed Insights scores are 90 or higher
- No issues detected on the Security Issues report
- Website passes the Safe Browsing site status checker
- HTTPS implemented and no mixed content errors
- No intrusive interstitials or pop-ups
- Website content is relevant, useful and readable
It’s Best If You:
- Prioritize the quality of your website content
- Use responsive web design
- Upgrade your website hosting
- Keep your website up to date
- Minimize the number of requests your page makes
- Compress your large files
- Optimize your media elements
- Fix all broken internal links and redirects
- Using third-party tools to minimize your website load time
- Monitoring your Page Experience report daily
- Contracting technical SEO services to run a full audit on your website
Which Google Ranking Factor To Prioritize
A technical SEO agency indicated that the entire optimization process could span from 15 to 40 days. Attempting to address everything at once isn’t feasible, so prioritization is key. Generally, focus on the Google page ranking signals that your website currently needs improvement in. Alternatively, concentrate on aspects of page experience that are most significant to an individual user.
UX Design Experts Recommend Prioritizing These 3 Website Elements:
1. Adaptive Website Design
Ensure your site is accessible and well-presented for visitors, regardless of their device, before diving into concerns about your Google mobile ranking. Google advises the use of adaptive web design over managing a separate mobile site.
2. Page Loading Speed
Each millisecond of delay in your page loading speed or website load time has a negative impact on the user experience. You can depend on Page Speed Insights, a straightforward Google tool for performance testing website load times.
3. User-Centric Design
While having a mobile-friendly site and maintaining a high Page Speed Insights score are initial steps, it’s crucial to develop both short- and long-term plans to meet the ever-evolving standards of user experience, Google’s page speed criteria, and more.
Get The Help Of Technical SEO Experts
Remember, Google’s ranking signals and guidelines are subject to continual change. The Google page speed update, for example, had a significant impact on websites upon its initial rollout in 2018. Today, it’s evident how crucial Google page speed standards have become – they’re an integral part of SEO. The same is likely to hold true for the Page Experience update, as Google will evolve based on what’s best for the user.
Engaging an experienced technical SEO agency is the most effective way to evaluate your website, employ tools for measuring Core Web Vitals, and devise a plan for improving them and other Page Experience ranking signals.
Check out our extensive Google Page Experience and Core Web Vitals Guide for a comprehensive understanding of optimizing for Page Experience. We delve into the intricacies of this update and provide all the information you need to enhance your website.
Leadshouse Internet Marketing Agency, a technical SEO agency, has been aiding businesses of all sizes and industries in growth since 2005. We’re a full-service digital marketing company offering professional technical SEO services, as well as responsive web design and development, positioning your website for optimal performance in light of the Google Page Experience update.
Contact us today to embark on the journey of optimizing your website and start ticking off items from your Google Page Experience checklist.