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Part 2: What are the benefits of SSL

In our previous post, we delved into the intricacies of SSL certification—what it entails, how it functions, and its perceptible effect on a visitor’s browsing experience. If you haven’t had a chance yet, feel free to give it a read! In a nutshell, SSL (Secure Socket Layer) is a protocol that encodes data exchanged between a user’s browser and the web server hosting the visited site.

To draw a simple analogy, picture the connection between your browser and a site as a conduit for data. An unsecured (regular http://) site is akin to a glass pipe, allowing an outside observer to easily intercept the communication. SSL, on the other hand, acts like a protective coating on the pipe, shielding the data from prying eyes as it travels back and forth. Now that we’ve simplified things, let’s dive into the core topics of our discussion: What are the advantages of SSL Certification, and how is it implemented?

Benefits of SSL Certification

1. Dual Security

   SSL ensures security for both the visitor and the site owner or business. It safeguards the visitor’s personal information and data, while also shielding the business owner’s site (often a substantial financial investment) from potential attacks by hackers and other malefactors.

2. Boost in Confidence and Trust

   If your site involves the exchange of sensitive information, engages in e-commerce, or requires account setup, visitors will likely feel more at ease when they see your site proudly displaying its SSL certification—usually indicated by an ‘https’ at the start of the URL or a secure icon, typically a lock. Considering the effort put into building a brand or product and creating a website, the relatively minor additional step of acquiring SSL certification is undoubtedly worthwhile.

3. Search Engine Ranking Advancement

   Google recently announced that secure sites may receive a rankings boost compared to unsecured ones. It stands to reason that a site with trustworthy and secure content should outrank similar content lacking security measures. While this boost in search engine rankings for SSL-secured sites may be subtle, in a competitive niche, every edge counts.

Setting up SSL Certification

Acquiring SSL certification can be a complex process, involving the following steps:

1. Purchase an SSL Certificate

These certificates are available from various sources. Your web hosting company often offers them, but if not, you can procure one elsewhere and seek assistance from your hosting company.

2. Generate a Certificate Signing Request (CSR)

This step must be meticulously followed and can be somewhat intricate.

3. Provide the CSR to the SSL Certificate Provider

This information is crucial for the SSL company to successfully complete the certification process.

4. Transfer Your Site to a Dedicated IP

Ensuring your site is secure involves locating it on an IP that is safe and allows visitors to access it without risk.

5. Install the SSL Certificate on Your Site

Finally, the SSL certificate is installed on your site, enabling visitors (and search engines) to see it and transact or share personal information with confidence.

Arguably, the most straightforward approach to obtaining SSL certification for your site is to enlist the expertise of local web professionals who can handle the process for you. Leadshouse would be more than happy to assist you in securing your SSL certification. Why not get in touch with us today?

Visit our website today to Discuss SSL Certification or Read Part 1, “Understanding SSL Certification”


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