In the era of social media dominance, businesses are constantly seeking new avenues to promote their brand and products. While platforms like Facebook, Twitter, Instagram, and LinkedIn have proven their worth, one powerful playground often overlooked is WhatsApp. Leveraging WhatsApp’s promotional messaging capabilities can be a game-changer for businesses looking to expand their reach.
But what exactly are WhatsApp promotional messages? They utilize the WhatsApp API to conduct activities such as upselling, cross-selling, promoting seasonal or restocked products, offering special deals, and even introducing new subscribers to a service’s features.
The Evolution of Promotional Messaging: A Paradigm Shift
Email marketing, once the undisputed champion of promotional activities, is now facing stiff competition. The era of publicly shared negative feedback and crowded inboxes has led marketers to seek new approaches. Enter messaging platforms, a realm where direct engagement and personal interaction reign supreme.
WhatsApp optimizes engagement with existing customers better than email, social media and websites
In crafting an effective marketing strategy, it’s crucial to delineate the roles of various channels. Email, Facebook, websites, and WhatsApp each have their strengths. To determine their optimal usage, we must consider whether they are better suited for marketing or remarketing activities and how success should be measured, be it through increased brand awareness or enhanced brand engagement.
WhatsApp, in particular, shines in engaging existing customers. Unlike other platforms, which may lead to spam-related concerns, WhatsApp prioritizes maintaining a high-quality user experience. This manifests in the policy that allows new customers to initiate conversations, while businesses can only proactively message contacts in their customer lists. This positions WhatsApp as a powerful remarketing platform.
Recipients are more likely to see and act on promotional messages sent through WhatsApp
The image above illustrates the key metrics used to measure engagement on WhatsApp. It highlights essential indicators like click-through rates, response rates, and conversation rates. Notably, a staggering 80% of messages on the app are read within the first five minutes, a statistic that holds immense promise for businesses seeking swift and impactful communication.
From Awareness to Engagement: The WhatsApp Advantage
In the realm of WhatsApp promotional messaging, success pivots on brand engagement rather than mere awareness. Metrics like open and click-through rates become the touchstones of performance measurement. The unparalleled engagement potential of messaging translates into a higher revenue-generating capacity.
WhatsApp’s Evolution: Embracing Promotional Messaging
Initially, WhatsApp restricted businesses to sending transactional messages, primarily centered around shipping updates. However, in a pivotal move, they conducted trials of non-transactional or promotional messages in select countries throughout 2021. Finally, in September of that year, this restriction was lifted globally. This development underscores the critical role WhatsApp should play in any comprehensive omnichannel marketing strategy.
Before embarking on a WhatsApp promotional messaging spree, it’s crucial to consider a few key points:
Three things to know before sending promotional messages on WhatsApp
- Obtain Contact Opt-ins: Contacts must willingly opt in to receive promotional messages. This ensures that the communication remains consensual and well-received.
- Adhere to Content Restrictions: WhatsApp enforces strict content policies, with a focus on using Message Templates. These templates must undergo pre-approval by WhatsApp to ensure compliance.
- Be Aware of Associated Costs: While WhatsApp’s promotional messaging offers immense benefits, it’s important to acknowledge associated costs. This may include fees for the Leadshouse account, Business Solutions Providers (BSPs) fees where applicable, and WhatsApp conversation fees. However, the potential rewards far outweigh these expenses.
WhatsApp: A Marketing Imperative
With a staggering user base exceeding 2 billion worldwide, WhatsApp is an essential platform for businesses, particularly in regions where it holds sway. The platform’s informal and instant nature fosters immediate action while nurturing long-term brand loyalty.
WhatsApp has significant competitive advantages over traditional marketing channels
WhatsApp offers a myriad of advantages over traditional marketing channels. One of its greatest strengths lies in enabling businesses to initiate conversations with known contacts. This targeted approach is not only cost-effective but also highly impactful in reaching those who have already expressed interest in your products or services.
Moreover, WhatsApp’s strategic promotional messages drive action. Research indicates that over 90% of first-time website visitors are not yet ready to make a purchase. Reminding them of their initial interest through a frequently-used channel significantly boosts user conviction and conversions.
Harnessing the Power of Message Templates
The versatility of WhatsApp Message Templates is a game-changer for businesses. These templates can be seamlessly adapted for various use cases, allowing companies to nurture customer relationships and foster brand loyalty through engaging messaging campaigns.
Tap into the flexibility of Message Templates to address various use cases or needs
Promotional Messages on WhatsApp: Elevating Your Strategy with Leadshouse
In today’s digital landscape, leveraging WhatsApp for promotional messaging is a game-changer. To embark on this journey, you’ll need two crucial components: a WhatsApp Business API account and a Leadshouse account. Even better, opt for WhatsApp API through Leadshouse, an accredited WhatsApp Business Solution Provider (BSP), for seamless management of your account and all conversations within a unified platform.
Building a robust Contact list is paramount. Here are several methods to consider:
- Import Contacts from Customer Lists: Begin by importing existing customer contacts, laying the foundation for your WhatsApp promotional endeavors.
- Click to Chat Links: Implementing click-to-chat links empowers potential customers to initiate conversations effortlessly, expanding your reach organically.
- Click to Chat Ads: Harness the power of clickable ads to drive engagement, creating a direct path for interested parties to connect with your brand.
With these prerequisites in place, let’s explore three dynamic approaches to execute WhatsApp promotional messaging effectively.
1. Broadcast Promotions to a Wide Audience
Imagine you manage a supermarket franchise aiming to spotlight monthly offers for online shoppers. While traditional email newsletters have their merits, they often fall prey to neglect. Instead, consider deploying WhatsApp Broadcasts for this reinvigorated remarketing endeavor.
Send a WhatsApp Broadcast with WhatsApp Message Templates
WhatsApp Message Templates form the bedrock of this strategy, facilitating seamless delivery of announcements as part of your promotional messaging campaign. Broadcasts serve as the optimal conduit for such announcements, offering laser-focused targeting and delivery directly to the inbox where Contacts dedicate a significant portion of their online time.
While messages like restock alerts are dispatched en masse, don’t overlook the potential for personalization. Dynamic Variables empower you to address recipients by name, cultivating a sense of individualized engagement. Remember, Contacts have chosen to receive your messages, so wield this power thoughtfully to avoid the pitfalls of spam, which can lead to phone number blocks and jeopardize your quality rating.
If this resonates with your promotional strategy, leverage the WhatsApp Broadcast feature within the Broadcast Module to effortlessly reach thousands of targeted Contacts in a single stroke.
2. Automate Promotional Messages with Triggers
Consider the scenario of owning a premium gadget store. You’ve observed a consistent trend of online shoppers dedicating substantial time to perusing and selecting items, yet a notable proportion of carts remain abandoned.
While return-to-cart emails salvage around 10% of potential revenue, WhatsApp messages swoop in while the intent is still fresh. A staggering 80% of WhatsApp messages are perused within the first five minutes, a stark contrast to email’s comparatively lower and more sluggish open rates.
Set up automated WhatsApp cart recovery messages with abandoned carts as triggers
Delve into the potential of automated WhatsApp cart recovery messages, potentially rescuing up to 60% of abandoned carts. Interactive Message Template features, including compelling call-to-action buttons, infuse a sense of urgency with seamless user interaction.
In the intricate dance of a customer’s journey, clear directives can be a game-changer. By explicitly instructing them on the next steps, you mitigate decision fatigue and propel them into action. This tactic proves particularly potent for customers contemplating non-essential indulgences like gaming accessories.
The process for setting up WhatsApp promotional messages triggered by specific events mirrors that of WhatsApp push notifications, ensuring a seamless transition into this dynamic approach.
3. Create a WhatsApp Drip Campaign
Let’s consider a streaming app aiming to convert trial users into paying subscribers. Enter the tried-and-true drip marketing campaign, where a series of automated messages responds to Contacts’ actions or shifts in their customer journey.
Rather than settling for the lackluster engagement of email, introduce a WhatsApp drip campaign into your arsenal. Infuse excitement or urgency across multiple messages, maintaining your business at the forefront of customers’ minds and encouraging repeat service utilization.
Create a WhatsApp drip campaign by building a sequence of automated messages
WhatsApp’s informal tone presents a distinct advantage. Suggestions conveyed via messaging apps exude a friendlier vibe compared to their email counterparts. This informal yet direct mode of business communication has been known to yield nearly 600% higher click rates than traditional email outreach.
Embarking on the creation of a WhatsApp drip campaign is a breeze with Leadshouse. The Workflows Module empowers you to design a sequence of messages spread over a defined timeline, ensuring a strategic and tailored approach.
If you’ve yet to tap into the potential of WhatsApp for your promotional activities, you’re leaving a substantial opportunity untapped. The world of messaging holds immense potential within the marketing sphere. Seize this moment to leapfrog ahead of the competition.
Are you ready to embark on this transformative journey? Visit our website today and seamlessly integrate WhatsApp API with just a click. Elevate your promotional messaging strategy and watch your engagement soar to new heights.