More and more businesses are embracing the power of WhatsApp for sales, and it’s high time for your company to follow suit. In this comprehensive article, we’ll delve into why conversational sales with WhatsApp API are proving to be more effective than traditional sales methods. You will gain a deep understanding of the fundamentals of WhatsApp API and receive invaluable tips on how to excel in selling on WhatsApp. Additionally, we’ve compiled a list of inspiring WhatsApp sales success stories that illustrate the real-world impact of this revolutionary approach.
WhatsApp Sales: A Superior Alternative to Traditional Sales
Conversational sales, once considered a mere buzzword, has now become a game-changer for businesses seeking to enhance conversion rates, elevate the customer experience, and streamline the sales cycle. With a staggering two billion monthly active users, WhatsApp stands out as the go-to platform for companies looking to embrace conversational sales strategies.
Benefits of selling on WhatsApp
The advantages of employing WhatsApp for conversational sales are multifaceted. To begin with, WhatsApp equips salespeople with the ability to gather lead information more swiftly compared to traditional email channels. Furthermore, it facilitates the development of partner-like relationships with potential customers through casual, conversational interactions. In contrast to website chat interfaces, WhatsApp provides salespeople with the flexibility to follow up with leads at a later time without the fear of losing their interest. The cadence of WhatsApp conversations allows salespeople to build excitement and trust, ultimately leading to successful deal closures.
One of the primary benefits of selling on WhatsApp is its exceptional potential to boost the productivity of your sales team. A salesperson can only engage in one phone call at a time, but with WhatsApp, they can seamlessly manage multiple sales conversations simultaneously. This enhanced efficiency not only saves time but also results in more successful sales outcomes.
To harness the power of WhatsApp for sales, you need to obtain a WhatsApp Business Account. WhatsApp offers two distinct types of business accounts – the WhatsApp Business App and WhatsApp Business API.
The WhatsApp Business App is designed with small businesses in mind. While it offers valuable features, it lacks multi-user functionality and advanced automation. However, if your company is of medium to large size, and you have several salespeople engaging in WhatsApp sales, your best bet is the WhatsApp Business API. Not only does this option support advanced features such as multi-user functionality and automation, but it also enables you to maintain a centralized record of all sales conversations, ensuring accountability and efficiency.
WhatsApp Sales: What You Should Know
Without a WhatsApp API Account, salespeople often resort to using their personal WhatsApp accounts or the WhatsApp Business App for sales, which leads to several issues:
- No Record of Conversations: The absence of a dedicated business account means that there is no comprehensive record of conversations with customers in the sales Customer Relationship Management (CRM) system. This can result in critical data loss.
- Risk of Losing Customers: If a salesperson leaves their job, the company could potentially lose customers due to the inability to transfer conversations seamlessly.
WhatsApp API offers a solution to these challenges by providing a dedicated space for all conversations within the WhatsApp Inbox product. In the next section, we will delve into the essential fundamentals of WhatsApp API that you should be aware of before harnessing WhatsApp for sales.
Group Messaging Limitations in WhatsApp API
In some sales scenarios, it becomes essential for salespeople to involve multiple decision-makers in a conversation. This is typically achieved by utilizing email CC or WhatsApp Groups in the WhatsApp application. However, it’s important to note that as of now, WhatsApp API does not support group messaging.
In situations where group messaging is indispensable, salespeople must continue to use their personal WhatsApp accounts until WhatsApp API implements support for WhatsApp Groups. Alternatively, they can notify other stakeholders by utilizing the Comment feature within a WhatsApp Inbox, ensuring that all relevant parties stay informed.
Salespeople Will Not Have Their Own Numbers
Traditionally, salespeople interact with prospects using their personal email addresses and phone numbers. However, WhatsApp API enforces a “one-account-per-brand” rule, which means that each company can only own one WhatsApp API account, and it must be associated with a specific phone number.
Despite this restriction, salespeople can continue to operate effectively by connecting their WhatsApp API to a platform that can efficiently route conversations to the appropriate salesperson. This approach ensures that customers receive personalized attention without the need for salespeople to use their personal numbers.
24-hour Customer Service Window Restrictions
Email provides salespeople with the flexibility to reengage with their prospects at any time, allowing for a continuous and fluid sales process. In contrast, WhatsApp API introduces a 24-hour customer service window restriction.
Users who initiate conversations with businesses through WhatsApp’s call-to-action buttons, such as WhatsApp click-to-chat ads or Facebook Page call-to-action buttons, can enjoy an extended messaging window of 72 hours. The best part is that these extended conversations remain free of charge.
However, if you respond to a prospect 24 hours after their last message or initiate a conversation with someone who has not messaged you first, you’ll need to use a Message Template. Before using Message Templates, they must be submitted to WhatsApp via a WhatsApp Partner, such as Leadshouse, for approval. Having the right WhatsApp Inbox simplifies the process and enables you to create Message Templates natively, ensuring that you can continue engaging prospects effectively even after the 24-hour window has elapsed.
Unlocking the Potential of WhatsApp Sales: 4 Quick Wins for Your Business
In the world of modern business, staying connected with your customers and streamlining your sales processes is essential. WhatsApp, the popular messaging app, has become a powerful tool for businesses to engage with their customers and drive sales. With its vast user base, WhatsApp offers a unique opportunity to connect with potential customers and drive revenue. However, to make the most of WhatsApp for sales, you need to overcome certain limitations associated with the WhatsApp API. In this article, we’ll explore four quick wins to help you sell effectively on WhatsApp, and how Leadshouse can help you unlock the full potential of your sales team.
1. Utilize Message Templates for Follow Up and Outbound Conversations
WhatsApp’s 24-hour messaging window restriction can be a challenge for businesses looking to follow up with prospects or send outbound messages. However, using Message Templates can help you work around this limitation. A Message Template reopens WhatsApp API’s customer service window, allowing you to reach out to prospects even after 24 hours have passed since their last interaction. You can also import leads into a WhatsApp Inbox and use Message Templates to send them the initial outbound message.
Message Templates are a powerful tool for WhatsApp sales, and they can significantly improve your ability to engage with potential customers. This feature allows you to keep the conversation going, making it easier to nurture leads and close deals.
2. Funnel Inbound Leads to WhatsApp Conversations with WhatsApp Click to Chat Links
WhatsApp Click to Chat links provide a seamless way to encourage leads to initiate a WhatsApp conversation with your business. When a user clicks on a WhatsApp Click to Chat link, it opens a new WhatsApp conversation within the app. You can strategically place these links on your website or in other digital spaces to convert online visitors into WhatsApp conversations. Additionally, using a WhatsApp QR code can turn offline traffic, such as foot traffic in a physical store, into potential WhatsApp conversations.
This feature is a valuable asset for businesses seeking to expand their reach and engage with customers where they are most comfortable—on WhatsApp. It simplifies the process of initiating conversations, making it easier for customers to connect with your business.
3. Use Chat Automation to Automatically Qualify and Route Leads
Leadshouse’s chat automation is a game-changer when it comes to managing and qualifying leads efficiently. With chat automation, you can gather essential information from leads automatically, such as their company email or website. This information can then be passed on to a data enrichment service provider like Clearbit to collect additional data needed for lead qualification, such as the number of employees at the lead’s company.
Once you have the necessary data, advanced assignment logic can be applied to route the lead to the appropriate salesperson. This advanced logic ensures that leads are consistently assigned to the same salespeople when they return. If a lead already has a dedicated salesperson in your sales CRM, the system can route the lead to them, streamlining the process and ensuring that leads are handled by the most qualified individuals.
Whatsapp sale: Chat automation helps qualify leads automatically
4. Integrate Your WhatsApp Inbox with Your Existing Sales CRM
Chances are your current sales CRM does not natively support WhatsApp API integration, and building a custom integration can be costly and time-consuming. To expedite the process and get started with WhatsApp sales quickly, consider integrating your existing CRM with a WhatsApp Inbox.
This integration opens up a world of possibilities for your sales team. For example, it allows salespeople to create deal records in your CRM instantly using shortcuts. This streamlined approach enhances efficiency and ensures that all communication and sales data are centralized in your CRM.
WhatsApp Sales Success Stories: How Businesses are Leveraging WhatsApp for Growth
Many businesses, both large and small, have recognized the potential of WhatsApp for driving sales. Let’s take a look at a few success stories to inspire your own WhatsApp sales strategy.
1. YOOX: Catering to the Elite
YOOX, a prominent online fashion retailer, adopted a unique approach to WhatsApp sales. Instead of running mass campaigns, YOOX offers an exclusive service for Extremely Important People (EIPs). They noticed that their personal shopping team was already using their personal WhatsApp accounts to handle customer sales. Many customers prefer to receive product suggestions and complete transactions on WhatsApp, making it a natural fit for their strategy.
How to sell through WhatsApp: YOOX personal shopping service
YOOX’s personal shopping team communicates with clients using WhatsApp API, allowing clients to confirm purchases and receive shipping notifications directly through the app. This approach creates a seamless one-stop solution for customers, resulting in significant success. In fact, YOOX reported selling an €80,000 item through WhatsApp, demonstrating the immense potential of this sales channel.
2. Sorabel: Winning Over Indonesian Shoppers
Sorabel, an Indonesian e-commerce retailer, recognized the mobile-first nature of its market. In a region where e-commerce isn’t as widely accepted as in the US, Sorabel made itself available on messaging apps like LINE and WhatsApp. This move helped increase customer loyalty and drive sales revenue.
How to sell on WhatsApp Business: Sorabel’s shopping & shipping Conversations
Sorabel mainly uses its WhatsApp API Account in two key ways: to assist customers in finding specific products when they aren’t interested in browsing and to send notifications regarding shipping and payments. The ability to have real-time conversations and offer personalized support significantly enhanced their customers’ shopping experience.
3. Hyundai India: Revolutionizing Car Sales
In a bold move, Hyundai India leveraged WhatsApp to revitalize car sales, especially in the face of lockdowns that had decimated the automotive industry. Their “Click to Buy” WhatsApp sales campaign aimed to streamline the car purchasing process.
Customers could select their desired car online and then choose a dealership through WhatsApp. A salesperson would then initiate contact to handle pricing negotiations, financing arrangements, and deposit payments through the messaging app. This approach eliminated the need for customers to physically visit dealerships and made the entire process more convenient.
The campaign was a resounding success, with Hyundai India securing 1,500 bookings and delivering over 900 cars in just one month. It demonstrated that even high-value items like cars can be sold effectively over WhatsApp.
WhatsApp is more than just a messaging app; it’s a powerful tool for businesses to engage with customers and drive sales. To make the most of WhatsApp sales, you can use Message Templates for follow-ups, employ WhatsApp Click to Chat links to encourage conversations, implement chat automation for lead qualification, and integrate your WhatsApp Inbox with your existing sales CRM.
The success stories of companies like YOOX, Sorabel, and Hyundai India showcase the incredible potential of WhatsApp for sales. Whether you’re catering to elite customers, expanding your reach in a mobile-first market, or revolutionizing car sales, WhatsApp offers a versatile platform for driving revenue and building lasting customer relationships.
If you’re inspired to explore WhatsApp for your business, consider using Leadshouse to unlock its full potential. With the right tools and strategies, you can take your sales processes to the next level and engage with customers on a platform they already love. WhatsApp isn’t just a messaging app; it’s your gateway to successful sales and customer relationships. Start your WhatsApp sales journey today and visit our website today!