In September 2022, Viber Chatbot (Viber Bot) pricing underwent a significant transformation, marking a pivotal moment for businesses using Viber as a channel for communication and engagement. Whether you’re currently leveraging Viber for business or contemplating its integration into your customer outreach strategy, understanding the dynamics of this pricing shift is crucial. This article delves into the nuances of Viber business pricing, the revised terms, and its implications across various use cases.
Viber Bot Pricing: An Overview
Viber Chatbots have become a staple for Viber business accounts, empowering enterprises to engage with their subscribed customers for marketing, sales, and customer support initiatives. Historically, it was free to sign up for a Viber Chatbot, and this remains unchanged. The sole initial setup cost for businesses was associated with connecting to a messaging platform like Leadshouse, enabling them to receive and respond to messages from customers, as chatbots lack a user interface.
Notably, Viber was unique among messaging apps in not imposing any restrictions on the number of messages sent by businesses, making it an attractive option for many. However, this paradigm has shifted. Let’s explore the details of the new pricing terms.
Deciphering the Viber Chatbot Notification-Based Model
In September 2022, Viber Chatbots adopted a novel notification-based pricing model, characterized by two distinct categories: Chatbot Session Messages and Chatbot-Initiated Messages.
Chatbot Session Messages encompass conversations initiated by customers and are always free. Once a customer triggers a conversation, businesses can send unlimited responses for free within a 24-hour window from the customer’s first message. Any messages dispatched beyond this 24-hour session fall under the umbrella of chatbot-initiated messages.
On the other hand, Viber Chatbot-Initiated Messages constitute messages initiated by a chatbot to a subscriber when no active conversation session is in progress. Businesses are now limited to sending 10,000 chatbot-initiated messages per month for free.
Viber Business Pricing: The new Viber bot pricing model separates chatbot messages into two categories
A pivotal consideration for businesses is to evaluate the nature of the messages they predominantly send – whether they are outbound, promotional communications, or responses to customer inquiries. For those in the former category, the risk of surpassing the chatbot-initiated message limit is palpable.
The impact of these changes will likely be inconsequential for smaller businesses that send fewer than 10,000 messages per month. They can continue to send messages for free without disruptions. Conversely, larger enterprises need to acquaint themselves with the dynamics of messaging sessions and grapple with the Viber Chatbot Commercial Terms, which come into play once businesses exceed the free message limit.
Navigating the Viber Chatbot Commercial Terms
Beyond the threshold of 10,000 chatbot-initiated messages, businesses lose the privilege of sending messages for free. To sustain messaging operations, they must adhere to the Viber Chatbot Commercial Terms and bear the cost per message.
However, the Commercial Terms bring a silver lining. Businesses that sign up for this model receive Viber verification, enhancing their visibility on the platform and facilitating customer discovery.
To transition to the commercial model, businesses are required to collaborate with a Viber partner. Notably, Leadshouse has ascended to the status of a Viber partner, offering businesses a seamless avenue to discuss their additional chatbot-initiated messaging requisites.
Untangling the Weave of Viber Chatbot Commercial Pricing
To extend messaging operations beyond the 10,000 limit, businesses must make a minimum prepayment through their partner, with billing options available in USD, EUR, or GBP. Messaging expenses are deducted from the prepayment balance.
The per-message rate varies contingent on the destination country, with a majority of nations falling under the Rest of the World (ROTW) category. For ROTW destinations, the messaging cost is typically €0.0137/£0.012/$0.014 per message. In instances where a business exceeds its prepayment balance, it can make additional payments to top up the balance.
Viber Business Pricing: Rates for Chatbot-initiated messages over the 10,000 limit
Each chatbot can dispatch messages to a maximum of 30 countries. For enterprises with a global presence, configuring separate bots for each country is a pragmatic approach to leverage the 10,000 free chatbot-initiated messages per bot.
Strategizing with Multiple Bots
The concept of setting up additional bots can serve as an effective strategy for minimizing messaging expenses. Each bot enjoys an allocation of 10,000 free chatbot-initiated messages per month.
For larger businesses with operations spanning multiple regions within a country or an array of stores, the creation of distinct bots for each region or store presents an opportunity to harness the 10,000 free messages. Connecting all these bots to a unified platform, like Leadshouse, streamlines message management and ensures a cohesive customer experience.
Viber Bot Pricing: Practical Use Cases
Now that we have unraveled the intricacies of the new Viber Chatbot pricing structure, let’s explore several common use cases for Viber Chatbots and assess how the revised pricing model impacts them.
Welcome messages represent the first point of interaction with new subscribers to your chatbot. The good news is that these messages are entirely free. Welcome messages serve a diverse array of purposes, from offering general greetings to presenting new subscriber offers and conducting lead qualification through questions.
Use the one-time welcome message to encourage subscribers to engage with your business
Since welcome messages do not contribute to the monthly message limit, businesses are encouraged to leverage them effectively to initiate conversations and prompt subscribers to engage. This, in turn, ensures the initiation of a messaging session and, consequently, keeps messaging costs at bay.
Customer Support Messages
For businesses with a predominant focus on Viber as a customer support channel, the pricing model aligns favorably. Most customer support interactions transpire within messaging sessions initiated by customers. During the 24-hour window following the customer’s message, responses from the business are exempt from charges.
This presents a compelling incentive for support agents to address and resolve issues promptly, as any communication initiated beyond the 24-hour timeframe counts towards the 10,000 message limit for the business.
Bulk Promotional Messages
Larger enterprises that regularly broadcast promotional messages to a vast audience may face the most pronounced impact from the pricing shift. Broadcast messages unequivocally fall into the chatbot-initiated message category, exposing businesses to potential charges.
For instance, if a business maintains a subscriber list of 10,500 and sends a promotional message to all of them, it exceeds the monthly limit by 500 messages. This necessitates subscribing to the Viber commercial plan to dispatch these messages. For businesses already under this plan, they would incur charges for the excess 500 messages.
The adjustment in Viber Chatbot pricing dynamics prompts businesses to evaluate their messaging strategies and consider optimizing their use of chatbots for maximum efficiency and cost-effectiveness. Moreover, with Leadshouse’s status as a Viber partner, businesses have a valuable resource to delve into the Viber Chatbot Commercial Terms and streamline their messaging operations.
In conclusion, the reshaping of Viber Chatbot pricing in September 2022 introduces a notification-based model with distinct categories for messages. Businesses should be proactive in assessing their messaging needs, optimizing their use of chatbots, and capitalizing on Viber’s commercial model to enhance their visibility on the platform. With careful planning and a strategic approach, businesses can continue to leverage Viber as a potent tool for customer engagement while managing costs effectively. Visit our website today!