A foundational content approach aids in establishing brand recognition and reliability. Furthermore, it optimizes search engine performance (SEO) to acquire high-quality backlinks and enhance search engine standings. Consequently, corporate websites can augment natural traffic flow to generate local leads. Essentially, foundational content pages contribute to elevated revenue streams.
What Constitutes Cornerstone Content?
Cornerstone content constitutes the bedrock or underpinning of SEO content tactics. These are the most exhaustive and crucial pieces of content within a website. Rather than focusing on sales, cornerstone content pages furnish complete information on a specific subject.
Broadly speaking, a cornerstone content approach encompasses the creation of pages/posts centered around a specific focal point. Additionally, a robust SEO keyword approach is essential, as cornerstone content pages incorporate the most vital keywords pertinent to the enterprise.
Another essential element in crafting cornerstone content pages is an internal linking scheme. Typically, a strategist will chart content to best delineate a website’s hierarchy, including internal links to other related posts. Hence, they function as “central pages,” serving as the focal point of a subject.
One perspective on central pages is that they represent the primary attractions of a website. Each cornerstone article links to a group of other posts or supplementary pieces that delve into a specific subtopic.
In addition to furnishing visitors with high-value content, the aim of a cornerstone content approach is to propel central pages to higher search results and increase natural traffic. Consequently, it forms an integral component of the customer acquisition approach within the buyer’s journey.
Cornerstone Content versus Evergreen Content
Evergreen content is a term that frequently arises in discussions about cornerstone content. These two terms are often used interchangeably due to their similarities. For instance, both are high-value foundational pages or posts that dispense valuable insights to visitors.
In any case, evergreen content deviates in that it lacks a temporal constraint, remaining pertinent even after extended periods. For this reason, content marketers prize evergreen marketing strategies, as they continue to attract visitors, even if the posts are aged.
Rather than viewing cornerstone and evergreen pages as distinct content categories, providers of SEO content writing services should strive to render cornerstone content timeless whenever feasible. One rationale is that evergreen marketing utilizing central pages stands as one of the most effective SEO tactics to augment search engine standings and escalate natural traffic.
The Significance of Cornerstone Content in SEO Content Marketing
Typical blog posts face considerable challenges in achieving high rankings for competitive keywords. This underscores the pivotal role that cornerstone content plays in SEO keyword strategy. Providers of SEO content writing services craft these central pages with the intention of ranking for high-volume keywords.
Remember that the objective of content marketing is to allure visitors and generate local leads. If cornerstone content achieves high rankings in search results, it aids in fulfilling this objective. Therefore, it must furnish value to Google and other search engines for consideration in higher rankings. Moreover, high-value posts are more likely to garner links and shares, further amplifying SEO endeavors.
The crux lies in how a content strategist designs the internal linking framework. For instance, a central page interlinks with other articles, and vice versa. Once indexed and crawled, search engines like Google and Bing will construe pages containing numerous internal backlinks as noteworthy components deserving of elevated rankings.
A well-structured SEO keyword strategy not only aids in organizing the site but also leads to additional benefits. For instance, when a cornerstone page emerges in search results, related topics may also surface in a hierarchical arrangement beneath the principal post. Undoubtedly, this can attract a greater influx of site visitors.
For SEO and content specialists, cornerstone content compels them to zero in on a specific cluster of keywords. Consequently, they can economize time and effort on the most pertinent keywords without straying too far from the core subject matter, averting a disjointed content strategy.
Despite the potential boost in SEO, generating cornerstone content does not guarantee immediate rankings. Like numerous SEO strategies, its effects may not manifest for weeks or months. Nevertheless, it contributes to the augmentation of site authority and reliability. Furthermore, it aids in establishing credibility and fostering brand recognition among users.
The Importance of Cornerstone Content to Google and Businesses
Google highly esteems cornerstone content because it delivers valuable insights to users. Users are inclined to continue using Google Search and its other revenue-generating services if they consistently find valuable information in search results.
Here are several more reasons why Google and business websites hold cornerstone content in high regard:
- Establishing authority: Cornerstone articles are all-encompassing, perceptive, and invaluable. When users encounter these articles, they form a favorable impression and develop trust in the business.
- Amplifying SEO: The cornerstone and evergreen marketing approach markedly elevate SEO and keyword rankings, which leads to heightened traffic.
- Organic link-building: Since cornerstone and central pages hold significant value, they are frequently shared and linked to. As inbound links and traffic rise, the website attains greater authority, thereby enhancing search visibility.
- Generating content concepts or subjects: Following the creation of cornerstone content, providers of SEO content writing services can continue generating additional related posts within a coherent content structure.
- Assisting users in discovering more information: Given that cornerstone posts link to other related articles, users can seamlessly navigate and gain further insights by clicking on internal links.
Which Subjects Can Serve as Cornerstone Content Pages?
When devising cornerstone content, the best approach is to contemplate the most pivotal subjects pertinent to the business.
Consider “Leadshouse” as an exemplar. As an SEO agency, one of its primary services revolves around link-building. Therefore, a logical choice for cornerstone content would be “Links,” a fundamental aspect of Google’s ranking signals.
A content strategist might, for instance, structure it as follows:
- SEO Links
- What are SEO links?
- Why are links vital for SEO?
- What are the various types of links?
- Internal links
- External links
- Inbound links
Presuming that this outline comprehensively covers the principal topic, a series of articles can be developed around this foundational piece. These could include articles elucidating “what is” and “how to” go about constructing internal, external, and inbound links.
In any event, any subject can serve as cornerstone content, provided it represents a fundamental aspect of the business.
Embark on Cornerstone Content for Augmented Content Marketing
In summary, formulating cornerstone content yields the subsequent advantages:
- Cultivating brand authority, credibility, and trustworthiness
- Amplifying brand awareness
- Elevating brand reputation
- Garnering a greater volume of organic and high-value leads
- Securing top-tier backlinks
- Constructing an email list (to nourish the sales funnel)
Businesses must ensure that each cornerstone content piece exerts an emotional impact on users to develop a thriving content marketing strategy. They must also bolster the content with data, facts, and expert insights. Last but not least, they should integrate the business’s brand identity.
For further insights on how cornerstone content marketing can drive local leads for your business, reach out to us today. Our SEO content experts are well-equipped to advise you on the optimal evergreen marketing strategy and how we craft central pages to propel organic traffic.