The influencer and creator economy is experiencing a boom. According to Goldman Sachs, the spending on influencer marketing in the U.S. is projected to reach $6.16 billion in 2023, with an expected 16% growth in 2024.
Recognizing this trend, Shopify, aspiring to be the premier eCommerce platform, sees an opportunity. By facilitating connections between merchants and content creators, it aims to become the global leader in influencer-driven online product marketing.
Enter Collabs: Shopify’s initiative to support creators in finding ideal brand partnerships. However, the benefits extend beyond just influencers. For Shopify merchants, Collabs presents an excellent opportunity to showcase their products to the right audience and establish meaningful relationships with influential figures.
So, what exactly is Shopify Collabs, and how can you integrate it into your Shopify marketing strategy? Let’s explore Collabs in detail:
- Understanding Shopify Collabs and Its Beneficiaries
- Effective Collaboration with Brands and Creators on Shopify
- Assessing the Pros and Cons of Shopify Collabs
- Maximizing Shopify Collabs for Business Growth
Understanding Shopify Collabs and Its Beneficiaries
For creators seeking brand collaborations, Shopify Collabs is a valuable ally. It aims to empower this new generation of entrepreneurs by simplifying the monetization process for both content creators and Shopify merchants. Acting as a marketplace-style application, Collabs connects you with a network of co-merchants, creators, affiliates, and influencers to help you find the perfect Shopify partner.
Images from Shopify
As a creator, you have various collaboration options through this app, including receiving gifts, discounts, reviewing potential Shopify partner projects, and earning payments from brands. For Shopify merchants, Collabs offers the ability to send direct invitations to influencers, share instant commissions, set up affiliate application pages, and track affiliate sales and payments.
Whether you’re searching for the right partner or seeking to expand your eCommerce marketing reach, Shopify Collabs is poised to streamline the process.
Effective Collaboration with Brands and Creators on Shopify
Collaboration strategies differ between creators and brands on Shopify Collabs.
For Shopify brands, the process involves:
- Installing the Collabs app and ensuring your store is discoverable.
- Cultivating relationships with selected creators. Within the app, you can send gifts, unique links, and discount codes for creators to share with their audience.
- Managing your network of content creators directly from your Admin Dashboard.
For content creators, the steps are:
- Applying for a Shopify Collabs account and browsing millions of Shopify brands in the marketplace.
- Utilizing Linkpop to curate your product selection. Linkpop is a tool that creators can share across various platforms like Facebook, Instagram, and TikTok.
- Receiving payment when someone makes a purchase from your catalog using the shared link, with all transactions seamlessly handled within the Collabs app.
A streamlined account creation process for collaboration positions Shopify to compete effectively with other leading eCommerce platforms like WooCommerce and Magento, both of which have their own influencer marketing plugins.
Assessing the Pros and Cons of Shopify Collabs
When evaluating Shopify Collabs, it’s important to consider its strengths and potential limitations.
The Advantages: Streamlined Partner Discovery
Marketing on Shopify through brand partnerships is now more accessible with Collabs. Designed as a marketplace for creators and brands, it provides an ideal platform for finding suitable partners. The Collabs Discover feature allows creators to apply for brand partnerships, with millions of merchants available for selection. Additionally, since it’s integrated within your Shopify admin, all affiliate programs and tasks can be managed directly within your Shopify dashboard.
The Drawbacks: Limited Customization
Shopify doesn’t offer the extensive customization options found in email marketing or website-building tools. This means there are limitations in embedding your brand’s vision. While Shopify may address this based on customer feedback in the future, currently, you’ll work with pre-made messages and designs when collaborating with partners.
The Advantages: Diversifying Marketing Channels
Collabs introduces another Shopify marketing strategy, making it easier to work with influencers. This user-friendly influencer marketing tool simplifies the process of adding or removing partners, eliminating the need for spreadsheets and extensive coordination.
If this isn’t your forte, consider working with a Shopify marketing expert to set up Collabs and other brand campaigns.
The Drawbacks: Limited Integration with Other Platforms
Collabs has limited integration with payment providers and other eCommerce platforms. PayPal is the sole payment method supported for commission payments, and the app exclusively functions within the Shopify ecosystem. If your partners prefer using alternative payment methods, you’ll need to advise them to create a PayPal account. Additionally, Collabs is only compatible with existing Shopify Stores.
Screenshot from Shopify App Store
Maximizing Shopify Collabs for Business Growth
To leverage Collabs effectively, consider the following expert tips:
1. Be Selective in Choosing Collaborators
As an influencer marketplace, Collabs offers numerous creators to choose from. However, it’s crucial not to rush the selection process. Evaluate potential partners based on factors like industry alignment, follower count, engagement levels, and aesthetic compatibility with your brand. Additionally, consider practical factors like location and budget.
Working with a Shopify marketing expert can help navigate the initial stages of connecting with and onboarding influencers.
2. Expand Visibility Across Supported Platforms
Collabs supports various social media platforms and can be integrated with others. Utilize this feature to enhance your brand’s reach. If a platform supports bios, short-form features, or messaging capabilities, it can be leveraged effectively with Collabs.
3. Utilize Shopify Integrations to Attract Influencers
Maximize the pre-built integrations and automation options within Shopify to optimize your Collabs experience. Key integrations include customizing the online store page for direct applications, activating the online store pop-up to attract new influencers, and using Shopify Flow for automated tasks.
Shopify marketing agencies can assist in configuring workflows and integrations to suit your specific needs.
4. Ensure Fair Compensation for Creators
Maintaining a strong relationship with your Shopify partner requires timely and appropriate compensation. Automatic payments have been available since April 27, 2023, and can be managed through the Payments section in your Shopify Collabs app.
Collabs is a powerful tool for enhancing your marketing efforts on Shopify. By simplifying the process of finding, engaging, and compensating content creators, it facilitates greater reach and credibility for your brand. However, remember that effective Shopify marketing encompasses a range of strategies beyond Collabs, including web design, content creation, and public relations. Consider partnering with a Shopify marketing expert for comprehensive support in growing your eCommerce presence. Visit Leadshouse’s website today to explore how we can help you achieve more sales and collaborations on Shopify!