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Google Might Have Ignored it Earlier, but Now OpenAI’s Multimodal GPT-4 is a Game Changer.

OpenAI has once again garnered attention with the announcement of the GPT-4 release date, just four months after impressing the tech sector with the conversational AI, ChatGPT. The next-generation GPT-4 AI technology was introduced in a blog post, showcasing capabilities beyond mere conversation.

Let’s delve into all things GPT-4 in this blog.

Original OpenAI GPT-4 Release Date: March 14, 2023

In the release announcement for GPT-4, OpenAI assured users that the new version is less likely to produce responses that fall outside established boundaries, addressing a concern some users faced previously. Unlike its predecessor, GPT-3.5, which performed in the lower 10% percentile on a simulated law school bar exam, GPT-4 achieved results in the top 10%. Additionally, GPT-4 boasts the ability to generate code in major programming languages and produce up to 25,000 words of text, a substantial increase from the previous series’ 3,000-word limit.

But what exactly is GPT-4?

GPT-4 AI: An Overview

GPT-4 is a state-of-the-art multimodal large language model (MLLM) and represents the latest advancement in OpenAI’s line of large language models. At its core, GPT-4 excels at generating text. As a multimodal large language model, it can process various types of inputs, including video, images, and sound. Like GPT-3 and its iterations, GPT-4 is the driving algorithm behind the AI chatbot, ChatGPT.

For those wondering about the seemingly rapid transition to the fourth iteration when GPT-3.5’s influence on AI trends remains significant, it’s important to note that OpenAI has been progressively releasing large language models since 2018. GPT-3 made its debut in 2020, making a substantial upgrade three years later a natural progression.

Despite its impressive advancements, GPT-4 is not without its limitations, which OpenAI acknowledges. These limitations encompass phenomena like factual hallucinations, social biases, and adversarial prompts—challenges that users have encountered with OpenAI’s earlier large language models.

Now, let’s explore some noteworthy demonstrations of GPT-4:

Image: OpenAI; GPT-4 Visual Input Demos

Images: OpenAI; GPT-4 “Creativity” Text Input Demos

Images: OpenAI; GPT-4 Compared with ChatGPT Running on GPT 3.5

However, it’s worth noting that GPT-4’s text input capability is exclusive to ChatGPT Plus, while its image input functionality has yet to be made available for use. Developers interested in the GPT-4 API can sign up for OpenAI’s waitlist.

GPT-4: Beyond a Conversational AI Chatbot

Often, GPT-4 is associated with the ChatGPT artificial intelligence chatbot. To clarify, ChatGPT is OpenAI’s chatbot product, with GPT as its underlying engine. While ChatGPT primarily serves as a conversational AI platform, GPT-4 boasts significantly broader capabilities.

Products Empowered by GPT-4

OpenAI has collaborated with various organizations to integrate GPT-4 into their products:

  1. Duolingo: GPT-4 enhances conversations on the Duolingo platform.
  2. Be My Eyes: GPT-4 revolutionizes visual accessibility in the Be My Eyes app.
  3. Stripe: GPT-4 addresses fraud and streamlines user experiences.
  4. Morgan Stanley: GPT-4 organizes Morgan Stanley’s extensive knowledge base.
  5. Khan Academy: GPT-4 supports Khan Academy’s limited pilot program.
  6. Government of Iceland: GPT-4 bolsters Iceland’s language preservation efforts.

Other partners utilizing OpenAI GPT 4 include:

  • Dropbox
  • Descript
  • Intercom

GPT-4 AI: No Longer Open-Source

While OpenAI has made significant strides, some concerns have arisen, particularly regarding GPT-4’s shift away from open-source accessibility. While substantial results and captivating demos were shared, detailed information on the data used for training, energy consumption, and specific methods and hardware used in GPT-4’s development were conspicuously absent. This shift has prompted criticism, with some viewing it as a deviation from OpenAI’s founding principles. Many argue that this closed approach could hinder the development of safeguards against potential risks posed by AI technologies like GPT-4. Thus, while some applaud OpenAI’s significant contribution to AI trends, others express concerns about safety.

Tweet: Ben Schmidt, VP of information design at Nomic AI, calling out OpenAI with a snippet of OpenAI GPT 4’s technical report

Tweet: Ben Schmidt, VP of Information Design at Nomic AI, addresses OpenAI’s approach in a snippet from OpenAI GPT 4’s technical report.

Nonetheless, OpenAI’s Chief Scientist and Co-founder, Ilya Sutskever, has stated unequivocally, “Flat out, we were wrong,” and that sharing research to begin with was “a bad idea.” Sutskever asserts that the reasons for not open-sourcing AI technology will be abundantly clear to the public.

Is OpenAI Posing a Challenge to Google?

Through its profit-capped entity, OpenAI LP, OpenAI is deeply engaged in a multi-billion-dollar partnership with Microsoft, a primary rival of Google. Both the ChatGPT conversational AI platform and the multimodal large language model GPT-4 were trained using Microsoft’s Azure AI supercomputing infrastructure.

While ChatGPT initially disrupted the digital landscape that Google had quietly dominated, Google recently demonstrated a more assertive stance towards AI. Amidst significant restructuring, Sundar Pichai, CEO of Google and Alphabet, emphasized a strategic focus on allocating talent and resources to high-priority areas, with AI being a key focus.

Pichai underscored Google’s early investments in AI and the company’s longstanding commitment to an “AI-first” approach. He also expressed readiness to boldly and responsibly pursue AI opportunities on the horizon. While Google maintains its unique position, it appears the company has been compelled to reevaluate its focus to avoid falling behind.

Bard: Google’s New AI Chatbot

A week after the release of GPT-4, Google unveiled its own conversational AI, Bard, albeit in a limited capacity. Bard operates on Google’s Language Model for Dialogue Applications (LaMDA), representing Google’s counterpart to the GPT series.

So, the question arises: is Google feeling threatened by OpenAI?

Microsoft Bing Powered by GPT-4

In a post on March 14, Microsoft congratulated its partners at OpenAI for the GPT-4 release. Microsoft also confirmed that the new version of Bing is powered by GPT-4. However, our attempt to verify this led to an unexpected result. Despite being prompted to download Microsoft Edge, sign in, and join a waitlist, the new Bing platform asserted otherwise.

To borrow a bit of humor from TechCrunch: someone needs to inform Bing that it’s no longer under NDA. Now, let’s explore the avenues for accessing OpenAI’s new technology.

How to Utilize GPT-4

As previously mentioned, a paid subscription to ChatGPT Plus (the premium version of ChatGPT) is required to access GPT-4’s text input functionality. Otherwise, interaction will be limited to GPT 3.5.

Accessing GPT-4 with ChatGPT

You can engage with GPT-4 through chat.openai.com, with certain usage restrictions. The subscription plan costs $20 per month and comes with member benefits, including faster response times and priority access to new features.

To upgrade from a free membership, sign in and select “Upgrade To Plus” in the left menu. You can then follow the prompts from there.

Accessing GPT-4 in OpenAI Playground

The OpenAI Playground serves as a testing environment for users to experiment with various technologies offered by the company, in addition to the ChatGPT chatbot. This includes other tech like DALL-E and DALL-E 2, which generate realistic images based on natural language prompts.

To access GPT-4 in the OpenAI Playground, choose “Chat” as the mode and select “GPT-4” as the model. A ChatGPT Plus subscription is also required.

GPT-4’s Influence on Content Creation

One notable aspect highlighted in GPT-4’s release is the “Longer context” demo, which caught the attention of SEO marketers and writers. GPT-4’s capacity to handle over 25,000 words of text opens up possibilities for tasks such as extended conversations, “long form content creation,” and “document search and analysis,” as emphasized by OpenAI.

As discussions on the impact of AI on SEO continue, some express concerns about potential job displacement. To address these concerns, Search Engine Journal asked ChatGPT if AI would replace SEOs.

ChatGPT’s response was reassuring.

GPT-4: A Catalyst for Change at Google

In conclusion, OpenAI’s GPT-4 represents an unprecedented advancement in AI technology, prompting Google to reassess its strategy. While questions arise about the future of Google Search in the face of this new contender, it seems unlikely that ChatGPT will completely supersede the search engine anytime soon—unless OpenAI makes a concerted effort to directly challenge Google. For now, GPT-4 stands as a catalyst for change within the industry.

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