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Unveiling the Key Strategies for Viral Success with Your Instagram Reels

In the dynamic realm of social media, Instagram has a track record of adopting and refining competitor features to great effect. Remember the Snapchat challenge? Instagram Stories went head-to-head with Snapchat Stories, resulting in a sharp rise in engagement for Instagram while Snapchat’s unique views dropped by an estimated 40 percent in just a year.

Now, Instagram (or IG) has introduced another game-changer: Reels, a response to TikTok’s surging popularity.

So, what exactly is Instagram Reels? This feature empowers you to craft short, captivating videos for your followers or the wider Instagram community. Similar to TikTok, Reels on Instagram allows users to incorporate audio, apply augmented reality (AR) effects, and adjust the speed of their clips.

Yet, Instagram has its sights set on what TikTok excels at: catalyzing brand and business growth. In essence, it’s positioning itself once again as the platform that can propel your videos into viral stardom and amplify your visibility. Does IG Reels have the potential to be a cornerstone of your social media video marketing strategy? And if so, how can you ensure your Reels go viral?

This blog sets out to address these questions and more.

Instagram Reels vs TikTok: A Comparative Analysis

Instagram Reels TikTok
Remix: Record a reaction videoDuets: Record a reaction video
Audio: Choose from IG’s library or use original audioSounds: Browse TikTok’s extensive library
Effects: Apply filters, add elements, edit clipsEffects: Apply filters, add elements, edit clips
Speed: Record at various speedsSpeed: Record at various speeds
Length: 15, 30, or 60 secondsLength: 15 seconds to 3 minutes
Stitch: Respond to select TikTok cuts in real time

The Business Benefits of Instagram Reels

When it comes to Instagram Reels, it’s not about reinventing the wheel. You can create the same impactful social media videos for both B2B and B2C outreach elsewhere. However, what makes IG Reels a worthy investment for your marketing efforts lies in its reach.

Despite the risk of being labeled a copycat, Instagram adapts and tailors features to its established, brand-friendly ecosystem. While TikTok thrives on authentic personalities and lighthearted content, Instagram leans into its captive audience and curated posts.

Introducing Reels on Instagram signifies a willingness to meet users where they are. As of October 2021, the app boasted nearly 1.4 billion active users, compared to TikTok’s 1 billion. This suggests a high probability of reaching an audience beyond TikTok’s realm with Instagram Reels.

With that in mind, here’s how leveraging Reels can impact your social media video marketing strategy:

  1. Elevate Your Brand: Reels can optimize video visibility on Instagram, especially when featured at the top of Explore feeds, where users discover new brands.
  1. Engage Your Followers: Stay attuned to trends and leverage popular elements to grab the attention of both existing and potential followers.
  1. Enhance Your Sales: Leverage shoppable content to showcase products, driving sales and conversions for your brand.

The Marketers’ Challenge: Making IG Reels Go Viral

“Mastering the Art of Viral Instagram Reels: Proven Strategies for Success”

In the ongoing competition between Instagram Reels and TikTok, it’s clear that Reels is still gaining traction and hasn’t yet dethroned TikTok. Therefore, it’s crucial to excel in creating brand content on Reels. Posting filler or lackluster content simply won’t cut it. To meet the demands of your digitally savvy audience, it’s imperative to craft high-quality social media videos for your business.

In a nutshell, the goal is to make your content go viral. Here are some tips to help you achieve that:

1. Introduce Your Brand

Whether you’re new to Instagram or already have an existing marketing strategy, consider leveraging IG Reels for your brand. Unlike other platforms, you don’t need a specific number of followers to optimize video content for Instagram. This feature allows you to create organic content and share it with a broad audience at no cost.

Additionally, brand content tends to perform exceptionally well on Instagram Reels (as opposed to influencer posts on TikTok). A report revealed that brand content on Reels achieves an average impression rate of 12 percent, compared to TikTok’s 5 percent. Seize this opportunity and don’t forget to create unique Instagram Reels hashtags for your brand to position your content in front of the right audience.

2. Share Behind-the-Scene Clips

Who says business-related social media videos always have to be formal and serious? Spark curiosity in your audience by offering them a sneak peek behind the scenes. Show them how your business ideas come to life or how you create those compelling product shots—just as luxury purse brand Anima Iris did.

Remember, lighthearted content shouldn’t be monopolized by TikTok. It’s also an effective way to keep your videos engaging while staying within the Instagram Reels length limits.

3. Offer Quick Tips or Tutorials

How long can IG Reels be? Under a minute, right? Take advantage of this and create a video that provides value to your target audience as efficiently as possible. One effective approach is to offer solutions to common pain points your customers face. This could be in the form of simple tips or a few actionable steps.

As a social media marketing company, we recommend producing reels that demonstrate how your products can benefit customers. Present it in a way that’s akin to sharing a recipe, much like Buzzfeed’s Tasty. If additional details are needed, include them in your caption.

4. Make Trends Your Own

Instagram Reels wouldn’t be complete without its share of trending content. When you come across something that aligns with your brand, don’t hesitate to put your own spin on it. The objective is to ride the wave of momentum, so don’t worry if it means deviating slightly from your scheduled content.

Trending Instagram Reels hashtags, sounds, and videos can be strategically targeted to a captivated audience. Trends provide an opportunity to amplify your visibility on the platform.

5. Leverage Shoppable Reels

Instagram Reels can be a potent tool for introducing your products to potential customers. It offers a subtler approach compared to a straightforward product feature post or an ad. As mentioned earlier, you can tag your products in your reels to facilitate product discovery.

To utilize this tool, you must have set up Instagram Shopping. Viewers can then buy, save, or learn more about your offerings by tapping “View Products.”

6. Promote Reels Via Ads

While the feature has an organic focus, promoting Reels on Instagram is entirely feasible. The app’s team affirms this. You can create ads and ad campaigns using this feature. Reels ads function similarly to Stories ads and will be interspersed between individual reels in the Reels tab, Reels in Explore, and Reels in users’ feeds.

Regarding ad duration, Instagram stipulates that ads can be up to 30 seconds.

While adding Instagram Reels to your social media video marketing strategy is a viable option, it’s crucial to integrate it with other tactics to ensure elevated results. Additionally, consider enlisting a social media marketing expert to oversee your efforts. They can provide valuable insights into the preferences of Reels viewers, the optimal posting times for Reels on Instagram, and even assist in brainstorming, crafting, and executing ad campaigns for your brand.

Integrating Instagram Reels Into Your Social Strategy

For maximum impact, consider incorporating Instagram Reels within a comprehensive Instagram marketing or social media marketing strategy. If resources are limited, enlisting a reputable social media marketing company can be a game-changer.

With Leadshouse, you gain access to a proficient team that not only advises on the best time to post Reels on Instagram but also drives conversions, engagement, and revenue through social media. Discover how we helped Ambler Industries achieve remarkable growth and engagement within just five months.

Let’s make your brand stand out – reach out to us today.

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