In the fast-paced world of digital marketing, generating leads is a top priority for businesses looking to thrive. One avenue that’s gained prominence in recent years is Instagram, a platform that has become a hotspot for businesses seeking to engage with their target audience. Among the many strategies available, one that stands out as highly effective is Click to Instagram Direct Ads. In this comprehensive blog post, we will dive deep into what Click to Instagram Direct Ads are, why you should use them for lead generation, and provide a step-by-step guide on how to set up these ads. Additionally, we’ll explore how you can take your Instagram Ads to the next level using Leadshouse, with features like sending automated surveys to Instagram leads, managing Instagram messages at scale, and extending the messaging window.
Click to Instagram Direct Ads: An Introduction
Instagram offers businesses various ways to connect with their customers, including comments on posts and direct messages (DMs) to your inbox. While these methods can be effective, many businesses prefer one-on-one conversations with customers for better tracking and management of interactions. Instagram has features that facilitate this, such as Instagram Profile Links and Click to Instagram Direct Ads.
Instagram Profile Links
Instagram Profile Links serve as a bridge to your Instagram account. Once visitors land on your Instagram profile, they’ll find the “Message” button prominently displayed, providing a direct link to your Instagram DM inbox. This can be an effective way to connect with customers, especially when these links are placed on your website or included in newsletters. However, if you’re looking to streamline the process and skip the step of directing customers to your Instagram profile, Click to Instagram Direct Ads offer a more efficient alternative.
Instagram has introduced a new type of link to encourage direct contact with businesses: the ig.me link. When someone clicks on an ig.me link, it bypasses the profile page and opens a one-on-one chat window instantly. This link is not only more direct but also the shortest official Instagram link available, without the need for third-party services. To use an ig.me link, simply add your username to the end of “ig.me/m/,” e.g., “ig.me/m/Leadshouse.” You can share this link wherever you want customers to contact you.
What Are Click to Instagram Direct Ads
Click to Instagram Direct Ads allow people to initiate a conversation with your business directly through Instagram DMs. These ads can be featured in Instagram Stories or Feeds. When users swipe up or tap the ad, a chat input bar opens, allowing leads to craft a custom message. Once they send the message, a new conversation appears in your Instagram DM inbox.
How Click to Instagram Direct Ads in Stories Work
When a conversation is started through an Instagram Ad, it will include a thumbnail image of the ad, along with a disclaimer indicating that you responded to their promotion. This gives businesses the opportunity to message leads back with qualifying questions, although it does require having someone available to handle the messages. However, for automated lead qualification, you can integrate a third-party CRM, a topic we will explore in more detail later. Despite the need for live agents, Click to Instagram Direct Ads offer numerous advantages over traditional lead generation campaigns.
Why Use Click to Instagram Direct Ads
Click to Instagram Direct Ads are a powerful tool for engaging leads and expediting interactions, facilitating a faster movement through the sales funnel. In a typical B2B advertising scenario, ads are displayed to target buyers, who, upon clicking, are directed to a contact form. Once their contact information, such as email or phone number, is acquired, businesses can initiate contact. However, the conventional approach has its drawbacks. Many users are hesitant to fill out lengthy contact forms or may have privacy concerns. Moreover, they might inadvertently provide incorrect contact details, making it impossible to reconnect with them.
Why Use Click to Instagram Direct Ads for Lead Generation
Click to Instagram Direct Ads circumvent these issues. They eliminate the need for contact forms, significantly reducing the drop-off rate. Furthermore, businesses no longer need to worry about receiving incorrect contact details. These ads also expedite the lead nurturing process due to the quick interactions possible on Instagram. Typically, you’ll receive an immediate response from leads, whereas in traditional email campaigns, it may take days to get a reply. This makes Click to Instagram Direct Ads a highly efficient tool for lead generation.
How to Set Up a Click to Instagram Direct Ad
Setting up Click to Instagram Direct Ads requires an Instagram Business Account. If you are using a Personal Account for business, it’s crucial to convert it to a Business Account first. Before you begin creating an ad, you should connect your Instagram Business Account to your Facebook Page and Facebook Business Manager Account. With all prerequisites in place, proceed to Facebook Ads Manager. The following steps will guide you through the setup process:
1. Click the green “Create” button: To initiate the ad creation process, click on the green “Create” button within Facebook Ads Manager.
Instagram Ads Manager
2. Create a campaign with the Messages objective: In the campaign creation phase, choose the “Messages” objective to set the ad’s purpose.
How to Do Instagram Ads: Choosing Messages as the Campaign Objective
3. Edit the Campaign Name and Campaign Details: Customize the campaign’s name and details as needed, and consider declaring your Instagram Ad as a Special Ad when appropriate. You can also set up an A/B test to determine the most effective ad strategies.
How to Advertise on Instagram: Editing Campaign Name and Campaign Details
4. Select Click to Message as the Ad Type and Instagram Direct as the Messaging App: Opt for the “Click to Message” ad type and specify Instagram Direct as the messaging app.
Choosing Ad Type and Messaging App
5. Choose the Facebook Page and Instagram account: Select the appropriate Facebook Page and Instagram account for which you wish to create the ad.
How to Create Instagram Story Ads: Choosing Facebook Page & Instagram Account
6. Edit Budget, Schedule, Audience, Placements, Optimization, and Delivery: Customize your ad’s budget, scheduling, target audience, ad placements, and optimization settings. Once configured, click “Next.”
Choosing Ad Format
7. Choose your ad format under Ad Setup: You can opt for a single image or video ad or create a carousel ad with two or more scrollable images.
Adding Media to Instagram Ads
8. Add media from Ad Creative: Include images and videos from your ad creative. Images will be automatically cropped, but you can make manual adjustments.
How to Add Direct Message Button on Instagram: Writing the Primary Text & CTA
9. Write the Primary Text: Craft the primary text for your ad, keeping in mind that the default call-to-action is “Send Message.”
Creating Message Template
10. Create a Template: Under “Message Template,” you can create a template that includes a Greeting Message and Frequently Asked Questions (FAQs). When leads interact with your ad, they will see this template. Save and finish the template creation process.
Template Creation Window
Finally, click “Publish” to launch your Click to Instagram Direct Ad. After leads initiate conversations or engage with your ad, you can respond with qualifying questions to determine whether they are worth pursuing. If you prefer to automate the lead qualification process, you can create an automated survey on Leadshouse, allowing you to qualify a large number of leads efficiently. Connecting your Instagram Business Account to Leadshouse will help you get started on this path to more effective lead generation.
To maximize the potential of Click to Instagram Direct Ads and take your lead generation efforts to the next level, consider leveraging the power of automation and advanced customer engagement tools provided by Leadshouse. With these tools, you can seamlessly manage Instagram messages at scale and extend your messaging window to engage with your audience effectively.
Taking Click to Instagram Direct Ads to the Next Level with Leadshouse
In the digital age, where social media platforms reign supreme in advertising, it’s crucial for businesses to leverage every opportunity to engage potential customers. Instagram, a visual-centric platform with over a billion active users, has become a hotbed for advertising and connecting with target audiences. While Click to Instagram Direct Ads have gained popularity, taking them to the next level requires a strategic approach. This is where Leadshouse, a cutting-edge communication automation platform, steps in to revolutionize the way you qualify Instagram leads, manage messages at scale, and extend the 24-hour Messaging Window to 7 days.
Leadshouse Takes Click to Instagram Direct Ads to the Next Level
Leadshouse: Your Instagram Direct Ads Ally
Instagram is a treasure trove of leads waiting to be uncovered. However, the sheer volume of inquiries and messages can overwhelm even the most resourceful marketing teams. Leadshouse introduces innovative solutions to help you conquer this challenge.
Send Automated Surveys to Instagram Leads
Qualifying leads efficiently is a top priority for any business. The influx of inquiries from Click to Instagram Direct Ads can be both a blessing and a burden. Leadshouse’s automated survey feature offers a lifeline to businesses looking to streamline lead qualification.
Imagine being able to send qualifying surveys automatically, ensuring that you engage with the right prospects and not just anyone who sends you a direct message. To achieve this, it’s essential to distinguish between new leads coming in through your ads and existing customers. This distinction is made possible through an onboarding menu, which acts as a pivotal component in the qualification process.
But qualification is just the beginning. Once you’ve identified your potential customers, the next step is to engage with them effectively and turn them into loyal clients. Instagram offers native messaging tools such as Instagram Message Inbox and Facebook Business Suite Inbox, but for large businesses, these might fall short of meeting their specific needs.
Managing Instagram Messages at Scale
Instagram Message Inbox and Facebook Business Suite Inbox are sufficient for small and medium-sized businesses dealing with a manageable volume of messages. However, they lack advanced features like conversation auto-assignment and performance monitoring, making it challenging to manage a high volume of messages efficiently. Large businesses, on the other hand, require more robust solutions to ensure seamless interactions with their customers.
This is where the Instagram Direct Message API, when connected to Leadshouse, emerges as a game-changer. Leadshouse offers specially designed features that cater to the unique needs of large businesses, making it a powerful tool for managing Instagram messages at scale.
Respond to Messages with Extended Messaging Window
Instagram Messaging API users are familiar with the 24-hour Messaging Window, which restricts businesses from sending messages outside of this time frame. However, there are situations where businesses need to communicate with their customers beyond this window. This is where the Human Agent Tag comes into play.
Once your Instagram Direct Message API is connected to Leadshouse, you gain the flexibility to use the Human Agent Tag, allowing you to continue messaging your customers within the next 7 days, even if your business is temporarily closed or unavailable. This extended messaging window ensures that no message goes unnoticed, leading to a better customer experience and increased engagement.
In conclusion, Leadshouse is a dynamic platform that not only helps you qualify Instagram leads through automated surveys but also empowers you to manage Instagram messages at scale, and extend the messaging window for more effective customer interactions. By harnessing the full potential of Leadshouse in conjunction with your Click to Instagram Direct Ads, you can take your Instagram advertising to the next level, connecting with your audience in a more personalized and efficient manner. As the digital landscape continues to evolve, leveraging innovative tools like Leadshouse is essential for staying ahead of the competition and achieving your marketing objectives.
Click to Instagram Direct Ads are a game-changer in the realm of lead generation. They eliminate many of the obstacles associated with traditional lead acquisition methods, offering a more direct and efficient means of connecting with potential customers. By incorporating Click to Instagram Direct Ads into your marketing strategy, you can initiate conversations faster and move leads through the sales funnel more effectively. The step-by-step guide provided here ensures you have all the information you need to set up your own Click to Instagram Direct Ad campaign. Additionally, by integrating Leadshouse into your workflow, you can automate lead qualification and enhance your engagement capabilities. So, if you’re looking to supercharge your lead generation efforts on Instagram, Click to Instagram Direct Ads are the way to go! Visit our website today.