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Unlocking the Full Potential of 360dialog WhatsApp Integration with Leadshouse**

In today’s digital landscape, connecting with customers via their preferred communication channels is crucial for businesses of all sizes. WhatsApp, with its massive user base, is a platform that businesses can’t afford to ignore. However, efficiently managing customer interactions on WhatsApp, especially for medium to large enterprises, requires a more sophisticated approach. This is where the 360dialog WhatsApp API and Leadshouse come into play. In this comprehensive guide, we will delve into why it’s essential to connect your 360dialog WhatsApp API account to Leadshouse and how this integration can revolutionize your customer engagement strategy.

The Power of WhatsApp API

WhatsApp API is a potent tool, particularly for medium to large enterprises that need multiuser functionality and advanced features to manage a high volume of conversations on WhatsApp. However, the API itself is like a pipeline – it facilitates the transmission of information to and from WhatsApp’s network but lacks a messaging interface. In other words, it provides the means to communicate on WhatsApp but doesn’t offer a user-friendly platform to respond to messages.

Why Leadshouse as Your 360dialog WhatsApp Inbox

To address this gap and make the most out of your WhatsApp API, you need a platform that seamlessly integrates with it, providing the necessary messaging features. Leadshouse, as an official WhatsApp partner, is designed to do precisely that. It not only allows you to apply for WhatsApp API directly from Meta but also streamlines the management of your WhatsApp Business Account, Message Templates, conversation charges, and all conversations in one convenient platform.

The Limitation of 360dialog WhatsApp API

If you’ve obtained WhatsApp API access through 360dialog, you might have noticed one significant limitation – it doesn’t include a built-in messaging inbox. In a conventional CRM system like Hubspot or Salesforce, you can manage customer information effectively, but they often lack the robust messaging features required for WhatsApp interactions. This absence of a suitable messaging platform leads many agents to send and receive emails directly from Gmail or Outlook, despite the email’s integration with the CRM. 

Filling the Gap with 360dialog WhatsApp Inbox

This is where a 360dialog WhatsApp Inbox, such as Leadshouse, steps in to fill the void. Unlike traditional CRMs, Leadshouse is purpose-built to manage messaging conversations efficiently. It offers advanced chat automation, flexible integrations with CRMs, and e-commerce platforms, enabling your agents to collaborate seamlessly and respond promptly.

360dialog WhatsApp Inbox Helps Manage Messaging Conversations

Embrace Multichannel Communication

While a 360dialog WhatsApp Inbox is excellent for engaging customers via WhatsApp, it’s crucial to consider other communication channels as well. Embracing a multichannel approach provides your customers with the flexibility to connect with you through their preferred means, which can significantly enhance customer loyalty. For instance, some customers may prefer email over WhatsApp, especially during work hours. By offering email as an alternative contact channel, you cater to a broader audience.

Challenges of Multichannel Communication

However, going multichannel introduces its set of challenges. Agents and salespeople have to juggle various platforms, responding to customers on one while checking for incoming messages on another. The siloed nature of multichannel communication makes it difficult to understand the customer’s context when they contact you through different platforms. 

Imagine this scenario: A salesperson has a lengthy conversation with a customer on WhatsApp, offering them a special deal. But when the customer switches to web chat, it appears as a new chat to the support agent, who has no knowledge of the previous deal. This scenario can lead to customer frustration and lost opportunities.

Leadshouse to the Rescue

Leadshouse provides a solution to these challenges. It simplifies the adoption of an omnichannel approach, allowing you to merge chats with the same customer across different channels. This means that your support team can have a comprehensive view of the customer’s history, irrespective of the communication channel. 

Making Agent’s Lives Easier

If you want to leverage multiple communication channels without burdening your sales and support teams, Leadshouse is the ideal omnichannel solution. It streamlines conversation management across various channels in one unified platform. Leadshouse supports all popular messaging apps, including WhatsApp, Messenger, Instagram, as well as niche messaging apps like Telegram, Viber, WeChat, Google Business Messages, and LINE. 

Contact Merge for Enhanced Context

The Contact Merge feature in Leadshouse empowers your support team to respond more empathetically to customers. Agents can simply scroll up to review conversations that occurred on different channels, providing them with valuable context. This feature ensures that no deals are lost, and customer interactions are seamless and satisfying.

Merging contacts on Leadshouse is straightforward. You can merge chats with a contact from different channels into one unified profile and conversation with just a few clicks. This feature is particularly powerful when dealing with customers who switch between various communication channels. By connecting your 360dialog WhatsApp account to Leadshouse, you can fully harness the capabilities of Contact Merge.

360dialog WhatsApp Integration with Leadshouse

Leadshouse, in collaboration with 360dialog, offers a powerful WhatsApp integration that caters to a wide range of use cases and workflows. This integration opens up a world of possibilities for businesses looking to enhance their customer engagement and communication strategies through WhatsApp. In this comprehensive guide, we will explore six quick wins that can help you make the most of the 360dialog WhatsApp Inbox within Leadshouse.

1. Import or Sync WhatsApp Contacts To Leadshouse with 360dialog WhatsApp Integration

To kickstart your journey with the 360dialog WhatsApp integration on Leadshouse, the initial step is to import or sync your WhatsApp contacts. Whether you aim to connect with potential prospects or send proactive notifications to your existing customers, importing contacts is the foundation of effective communication.

Importing contacts into Leadshouse is a seamless process. You can easily bulk import contacts along with their details, such as phone numbers and tags, by uploading a CSV file. Once this is completed, you are all set to connect with your contacts. If you wish to extend your reach even further, consider leveraging Click-to-WhatsApp Ads.

2. Run a WhatsApp Marketing Campaign With Click-to-WhatsApp Ads

Click-to-WhatsApp ads provide a unique opportunity to engage with potential leads without the need to request their contact information. These ads, when clicked, take leads directly to a WhatsApp conversation with your business, enabling you to message them back if they initiate the conversation.

How Click-to-WhatsApp Ads Work

The implementation of WhatsApp marketing campaigns is a powerful strategy to boost your customer interactions. However, with increased incoming message traffic, it can become challenging to manage a high volume of messages in an organized manner. This is where the concept of Contact Assignment comes into play.

3. Route Contacts and Assign Them to an Available Agent

Effective chat routing and assignment mechanisms are essential for ensuring that your sales and support teams can efficiently handle a high volume of incoming messages. With Leadshouse’s integration, you have the flexibility to choose your preferred routing and assignment logic.

You can opt for routing by language or shift, or assign conversations round-robin or to agents with the fewest active conversations to ensure quicker response times. Moreover, if you have a substantial number of website visitors, you can set up a contact form and use the 360dialog WhatsApp inbox to reach out to them proactively.

4. Reach Out to Prospects Who Filled Out a Contact Form

WhatsApp proves to be an effective way to connect with prospects who have already shown interest by submitting a contact form. These individuals are more likely to respond to your messages, as they’ve already expressed their interest. You can initiate a WhatsApp chat with them by sending a Template Message.

However, before you can use this feature, you need to create a message template on 360dialog. Once the template is approved, you can easily import it into Leadshouse and start sending your first message to prospects. This seamless integration streamlines the process, as your WhatsApp templates are readily available on the same platform, ensuring ease of access and use.

While starting conversations with customers is crucial, it’s equally important to be able to handle their responses promptly. Recognizing that your agents may not always be deskbound, Leadshouse offers a mobile app that allows your teams to answer messages on the go.

5. Respond to Inbound Messages from the Mobile App

The Leadshouse mobile app provides a convenient solution for responding to incoming messages even when your team members are on the move. It is equipped with various modules, including Dashboard, Contacts, Messages, and Settings, making it easy for your team to answer messages and even add team members directly through the app.

With push notifications enabled, agents receive real-time alerts whenever a new message comes in, ensuring that no message is missed, even when they are away from their desks. The mobile app is available for both Android and iOS, accessible through Google Play Store and Apple App Store.

Apart from facilitating one-on-one conversations, the 360dialog WhatsApp inbox integrated with Leadshouse allows you to send messages to a larger audience. This capability proves to be highly valuable when sending out important updates, such as scheduled maintenance announcements.

6. Send Proactive Notifications with 360dialog WhatsApp Inbox

WhatsApp notifications hold a unique advantage, as they trigger push notifications that are challenging to ignore. Leadshouse empowers you to schedule broadcast notifications and tailor the audience to whom these notifications will be sent. This feature allows you to proactively engage with your customers and keep them informed about essential updates and promotions.

Before sending out WhatsApp notifications, it’s crucial to collect opt-ins from your customers. Overwhelming them with unsolicited messages can lead to them blocking your business, which can have a negative impact on your Quality Rating.

In conclusion, this guide has provided you with six quick wins to make the most of the WhatsApp API with 360dialog through Leadshouse. These strategies will empower your business to improve customer engagement, streamline communication, and maximize the benefits of WhatsApp as a communication channel.

Alternatively, if you’re looking for quicker WhatsApp API access directly from Meta and wish to manage your WhatsApp account and conversations seamlessly from a single platform, signing up for Leadshouse and applying for a WhatsApp API account can be done in just a few minutes. This comprehensive integration ensures that your business can harness the full potential of WhatsApp for its communication and customer engagement needs.

In conclusion, the integration of your 360dialog WhatsApp API with Leadshouse can revolutionize the way you interact with your customers on WhatsApp and other communication channels. By offering a comprehensive, unified platform that empowers your team to manage conversations, understand customer context, and provide exceptional service, Leadshouse helps you build lasting customer relationships. So, don’t miss out on the power of this integration, and start using Leadshouse as your 360dialog WhatsApp Inbox today. Your customers will thank you for it! Visit our website today.


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