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The Comprehensive Guide to Viber CRM Integration and Leveraging Leadshouse for Business Success

In the rapidly evolving world of customer relationship management (CRM) and business messaging, Viber CRM integration is becoming increasingly vital for companies aiming to streamline their communication efforts. This integration connects the power of Viber’s messaging platform with the organizational capabilities of a CRM system. In this comprehensive guide, we will delve into the intricacies of Viber CRM integration, the significance of such integration, and explore how you can harness the capabilities of Leadshouse to supercharge your Viber-based marketing, sales, and support initiatives.

Understanding Viber CRM Integration

What is Viber CRM?

A Viber CRM represents the fusion of a Viber API (Application Programming Interface) with a CRM system. It facilitates seamless communication between businesses and their customers who use Viber as a messaging platform within the CRM environment.

While global messaging apps like WhatsApp, Telegram, and Facebook Messenger dominate the scene, Viber enjoys a commanding presence in Eastern Europe, the Middle East, and specific Southeast Asian regions. Despite its popularity, many traditional CRMs were originally designed for email communication, lacking native support for Viber integration.

To make an informed decision about Viber CRM integration, consider the following key points.

Things to Know About Viber CRM Integration

Before diving into a Viber CRM integration, it’s crucial to understand how to effectively use Viber for business and the integration options available through various CRMs.

Viber for Business

Businesses can leverage Viber in two primary ways: through the Viber App or a Viber chatbot. The Viber App is suitable for solopreneurs and small businesses that handle low volumes of messages. It allows for features such as sending broadcasts to up to 50 contacts and creating Viber Communities. However, a limitation exists in the form of chat history not synchronizing seamlessly across all devices, which can be a hurdle for businesses requiring multi-device access.

Viber App vs Viber Chatbot

For those seeking to use Viber with multiple users or teams and intending to integrate Viber with a CRM, the Viber chatbot is the solution. Designed for businesses handling medium to high volumes of messages that necessitate advanced automation to manage conversations, the Viber chatbot serves as an API. Businesses must connect it to either a business messaging software like Leadshouse or a CRM to enable the sending and receiving of Viber messages.

Viber App vs. Viber Chatbot

The choice between the Viber App and the Viber chatbot hinges on the scale of your business and the automation required. While the Viber App suits small businesses with low message volumes, the Viber chatbot caters to those managing medium to high volumes of messages, relying on advanced automation.

It’s important to note that a Viber chatbot lacks a standalone interface; it relies on integration with business messaging software or a CRM to facilitate Viber message transmission.

Given that Viber primarily provides the API to CRM and business messaging inbox providers, the capabilities of a Viber chatbot integration heavily depend on the chosen software. Thus, a thorough understanding of the Viber integrations supported by your CRM is essential.

Integrating a CRM with Viber

Prominent CRMs like Salesforce, HubSpot, and Zendesk typically lack native Viber integration. As a result, their customers often have to rely on third-party integrations to incorporate Viber into their communication ecosystem.

While third-party integrations are available, they often restrict the Viber API to a single CRM. This limitation means that businesses operating with multiple CRMs face challenges when attempting to integrate them all with Viber.

If your objective is to seamlessly connect Viber with multiple CRMs and unlock Viber’s messaging capabilities, such as sending rich media messages and locations, you’ll require a specialized solution like the Leadshouse business messaging inbox.

How Viber Integration with Multiple CRMs Works

Leadshouse simplifies the process of integrating Viber with multiple CRMs, allowing businesses to harness various messaging platforms, including Viber, WhatsApp, and Facebook Messenger, in conjunction with traditional channels such as email and webchat. Additionally, it offers advanced tools for sending broadcast messages, automating conversations, and routing and assigning conversations.

How it works: Integrate Viber with multiple CRMs

Before diving into the capabilities of Leadshouse, let’s explore how the integration of any CRM with Leadshouse unfolds.

Integrating a CRM with Viber on Leadshouse

To initiate the integration of your CRM with Viber using Leadshouse, you must create a Viber chatbot account and connect it to the Leadshouse platform. The integration process involves setting up a Workflow automation within Leadshouse and adding the HTTP Request Step.

This integration step empowers you to seamlessly exchange information with your existing CRM while simultaneously engaging with customers on Viber. Whether it’s qualifying sales leads, retrieving updated contact profiles, or creating deals and tickets in external CRMs, this integration ensures that you can manage all these tasks without leaving the Leadshouse inbox.

Now that we’ve covered the basics of Viber CRM integration, let’s delve into how Leadshouse can elevate your business operations across various key areas.

Unlocking the Power of Leadshouse for Viber Marketing, Sales, and Support

In the ever-evolving landscape of digital communication, businesses are constantly seeking innovative ways to connect with their customers. Viber, a popular messaging platform, has emerged as a valuable channel for marketing, sales, and customer support. To harness its potential, businesses turn to tools like Leadshouse, which offers seamless integration with Viber. In this comprehensive guide, we will explore how you can leverage Leadshouse to enhance your Viber marketing, streamline your sales processes, and elevate your customer support.

Viber Integration for Marketing: Funnel Inbound Leads and Send Targeted Broadcasts

Viber is committed to maintaining user privacy and preventing spam. This commitment translates into a policy that does not allow businesses to import Viber users’ contact information. Instead, customers must initiate conversations with businesses to become recognized as Contacts.

Businesses can stimulate these inbound conversations through a variety of means, such as Viber QR codes, Click to Chat links, and the Viber Widget. QR codes can be strategically placed on physical materials like fliers and business cards, or embedded in the digital realm. With the power of Leadshouse’s Viber integration API for marketing, you can effortlessly encourage these inbound conversations and even send targeted promotional broadcast messages using the Leadshouse Broadcast Module.

Benefits of Leadshouse Viber integration for marketing

The benefits of utilizing Leadshouse’s Viber integration for marketing are multifold. When a lead initiates a conversation, you can promptly collect basic information to differentiate between new leads and existing Contacts, who might have previously interacted with your business through other channels.

For new leads, their details can be automatically captured and added as Contacts. This facilitates the segmentation of your audience, which proves invaluable when you aim to send targeted promotional broadcast messages using the Leadshouse Broadcast Module.

For existing Contacts, the integration allows for the amalgamation of their contact information, providing you with a holistic view of their interactions with your business. Furthermore, you can seamlessly exchange and retrieve their contact information within your CRM.

Viber Integration for Sales: Shorten the Sales Cycle

Integrating Viber with your sales Customer Relationship Management (CRM) system through Leadshouse is a game-changer. It enables your sales team to conduct vital tasks, such as lead qualification and the creation of external tickets, with a single click. This streamlines the sales process, allowing your team to complete tasks while maintaining conversations within the Leadshouse inbox.

Automating the sales cycle becomes a breeze with Leadshouse Workflows. For instance, you can set up automated qualifying questions that are triggered when a lead initiates a chat. The information garnered from these questions can be used to route the lead to the appropriate team and assign them to the right agent. This not only optimizes the efficiency of your sales process but also ensures equitable lead distribution among your sales team. Existing customers can be automatically assigned to their dedicated salesperson.

Benefits of Leadshouse Viber integration for sales

The benefits of integrating Viber with your sales CRM through Leadshouse extend further. Managers can ensure equitable distribution of leads among the sales team, minimizing the chances of leads falling through the cracks. This integration allows you to efficiently manage leads and ensure that they are channeled to the most suitable agents, thus enhancing the overall sales process.

Viber Integration for Support: Boost Customer Support Productivity

Efficient customer support is pivotal for maintaining a loyal customer base. Leadshouse empowers businesses to enhance their customer support efficiency through automation. You can configure automated Frequently Asked Questions (FAQs) and send multiple-choice questions with predefined answers to customers. This approach helps customers articulate their needs clearly.

The automation is programmed to route and assign customers to the appropriate team or agent based on their requirements. By doing so, your agents are relieved from the burden of repetitive tasks and can devote more time to addressing critical issues and providing exceptional support.

Benefits of Leadshouse Viber integration for customer support

Should an agent encounter an issue beyond their scope, they have the option to seek assistance from a manager through internal comments or escalate the case to external Customer Relationship Management (CRM) platforms with a single click, all while conversing with the customer.

To measure the success and quality of your customer support, businesses can utilize various tools within the Leadshouse platform. This includes the ability to send Customer Satisfaction (CSAT) surveys and track individual and team performance using the advanced Reports and Analytics Module.

Moreover, with the convenience of the Leadshouse mobile app, you can carry out these tasks from anywhere, ensuring that you’re always connected with your customers and delivering exceptional support. If you’re ready to enhance your customer relationship across messaging channels, consider signing up for the free trial of Leadshouse and integrating your CRM with Viber.


In conclusion, a well-executed Viber CRM integration, coupled with the powerful capabilities of Leadshouse, can revolutionize the way your business communicates with customers on Viber. Whether you’re focused on marketing, sales, or support, Leadshouse provides the tools and automation necessary to elevate your efforts and deliver a seamless customer experience.

By understanding the nuances of Viber CRM integration and leveraging Leadshouse’s features, you can position your business for success in the dynamic landscape of customer engagement. Embrace the power of Viber and Leadshouse to unlock new possibilities and drive growth for your business. Visit our website today!


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