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Ten Top Social Media Management Tools for Enterprises

From Facebook to TikTok, the unrelenting influence of social media is evident, with Statista’s report indicating a staggering 4.7 billion active users worldwide as of July last year. To put this in perspective, this surpasses our global population of around 8 billion, illustrating how dominant social media users are in our society. Consequently, for businesses, social media represents a coveted revenue stream. However, in the midst of the online cacophony, possessing both expertise and technology is imperative if you wish to thrive in the lucrative digital landscape.

So, what are the social media tools that can be harnessed to drive leads and fortify your presence on these platforms? Let’s delve into the cream of the crop.

#1 Sprout Social

Considered a frontrunner among social media management tools, Sprout Social harnesses powerful analytics and AI-driven intelligence to unearth valuable insights that have a tangible impact on businesses. It serves as an all-in-one solution for your social media needs, encompassing tasks such as content creation, planning, engagement, scheduling, monitoring, and detailed analytics reporting. Moreover, Sprout Social distinguishes itself with its integration of customer relationship management (CRM) features, ensuring a seamless workflow.

Points to consider:

  • Base pricing initiates at $89 per month per user.
  • A unified inbox is particularly beneficial for eCommerce enterprises in managing inquiries and driving product sales via social media.
  • Pioneering social media analytics tools provide comprehensive cross-channel data.
  • Custom URL tracking offers enhanced insights into the performance of your posts and campaigns.
  • The ViralPost feature optimizes visibility and reach by posting content when your audience is most active.

#2 CoSchedule

CoSchedule stands out as a preeminent social media scheduling tool, furnishing a user-friendly marketing calendar. Initially established as a content marketing firm, CoSchedule expanded its repertoire to encompass a calendar and social media tools. Its primary objective is to empower marketing teams with robust tools for content management and scheduling, covering various elements such as blogs, social media posts, and events. The basic features of its calendar are accessible through the free plan, while more advanced features require engagement with the sales team.

Points to consider:

  • Headline Studio enhances headline writing for greater impact.
  • A single dashboard facilitates seamless management and scheduling of all your content.
  • The ReQueue feature automatically determines optimal publishing times.

#3 Hootsuite

Hootsuite excels as a versatile social media platform, encompassing functions for scheduling, management, analysis, and social commerce. However, it particularly shines as a premier social media scheduling tool. In addition to scheduling and publishing capabilities, you can utilize social media streams to monitor your accounts, keeping tabs on key metrics like new followers, likes, and mentions. Its user-friendly interface makes it an excellent choice for small businesses and content marketers.

Points to consider:

  • Incorporates streamlined social listening tools, consolidating incoming mentions and messages in a single inbox for efficient management and response.
  • Enables the execution of social media ad campaigns, with comprehensive tracking of engagement and returns through its analytics tools.
  • Trusted by over 18 million users and more than 800 Fortune 1000 companies.

#4 Buffer

Buffer stands out as one of the top social media management tools, particularly suitable for small businesses and startups. It offers a free plan for managing your first three social media channels, making it an ideal choice for establishing a presence on platforms like Facebook, Instagram, or Twitter. Through Buffer, you can publish, evaluate performance, respond to mentions, and directly engage with users. Note that this social media scheduling tool does have limitations, such as the number of channels and posts that can be managed and scheduled.

Points to consider:

  • Pricing starts at a competitive $6 per month, making it one of the more budget-friendly options among the top social media management tools.
  • Boasts a robust performance reporting system, doubling as an effective social media analytics tool.
  • Buffer offers excellent customer support and informative content for those seeking to boost brand awareness on social media.

#5 Zoho Social

Similar to other leading social media management tools, Zoho includes a native feature for scheduling posts on Instagram. This local social media marketing tool enables you to initiate conversations, share reports, assign team roles, and solicit feedback directly within the app. This facilitates the seamless exchange of valuable performance insights and updates within your team. Zoho also functions as a social listening tool, allowing you to track mentions of your brands, reviews, or other branded keywords.

Points to consider:

  • Zoho’s CRM product provides streamlined management of emails, projects, and even accounting.
  • Individual plans for this social media tool start at $10 per month.
  • A free version of Zoho’s social media management software is available with limited features.

#6 Agorapulse

Agorapulse ranks among the finest social media management tools for scheduling, reporting, and managing comments and messages. It stands out by offering a range of special features at a very reasonable price, including competitor analysis and Facebook contest apps, making it a powerful social media analytics tool. Marketers also utilize Agorapulse as a social listening tool, monitoring mentions and interests related to their respective brands.

Points to consider:

  • The free plan offers a limited introduction to Agorapulse’s capabilities, ideal for those looking to learn how to increase brand awareness on social media using the tool.
  • The standard plan for the social media management software starts at $59 per month.
  • To access all of Agorapulse’s social media management services and features, the Advanced plan is available at $149 per month.

#7 Later

Initially acclaimed for its advanced Instagram integration and features, Later has expanded its reach to other local social media marketing channels like Facebook, Twitter, Pinterest, TikTok, and more. Its content calendar facilitates the effortless scheduling of images, allowing you to plan out an entire month’s worth of posts with ease. Additionally, it offers a free link tool for directing users to external websites, such as a shop or blog.

Points to consider:

  • Plans start at $15 per month, accompanied by a 14-day free trial.
  • The visual calendar offers a preview of how your feed will appear.
  • In addition to regular posts, you can schedule Instagram stories in advance.

#8 Sendible

Sendible stands as one of the premier social media management tools for marketing agencies, boasting extensive capabilities to manage a large number of social media profiles. It allows you to customize your dashboard to align with your branding, piquing the interest of potential clients. Furthermore, this local social media marketing tool provides flexible automation features to save your team valuable time, incorporating tools like Canva graphics editor and a royalty-free image search.

Points to consider:

  • Incorporates a team approval system for content.
  • Provides a single dashboard offering a quick view of crucial performance insights.
  • Offers reports that are easily comprehensible for clients and presentation-ready.
  • Sendible’s plans range from $29 to $199 per month, accompanied by a free 14-day trial.

#9 SocialPilot

For those just starting out with a management tool, SocialPilot presents a user-friendly yet comprehensive social media solution. The application includes a curated content list based on keywords and categories, which can be automatically shared with your feed. Leveraging the tool’s content performance and audience data, you can discern the interests of your target audience while tracking trends. In-depth analytics empowers you to identify opportunities for driving leads through your content.

Points to consider:

  • Access to content inspiration through its content curation platform
  • Role and responsibility settings for streamlined team access.
  • Offers white-label reports that can be readily shared within your team or with clients upon download.

#10 EClincher

eClincher’s social media management platform prides itself on its round-the-clock customer support. Prioritizing simplicity and time-saving, the software team continually refines their tool to meet the evolving needs of their clients. Like most of the software on this list, eClincher features an intuitive calendar, a cross-platform social posting tool, a publication queue, and an inbox. Additionally, it offers sentiment analysis and brand monitoring across social media, news, and blogs.

Points to consider:

  • The basic plan starts at $65 per month, while the Agency plan is priced at $425 per month, both of which include a 14-day free trial.
  • Claims to offer round-the-clock customer support to assist with strategy, optimization, and return on investment (ROI) evaluation.

However, having access to these social media tools is only half the battle. If you lack the time or expertise to navigate them effectively, consider seeking assistance from experts.

Drive Leads with Leadshouse’s Social Media Management Services

While you take the time to evaluate your options, consider consulting experts like Thrive. Equipped with the right tools and knowledge, Leadshouse knows how to increase brand awareness on social media. If you’re not yet ready to commit, we offer a complimentary social media analysis.

Visit our website and engage with our team — discover the best social media tool for your brand!

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