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Meta Verified: Facebook and Instagram Introduce Paid Verification Service

A trend has emerged as more ostensibly “free” platforms delve into the realm of paid subscriptions. The initial perception among users is that these wealthy platforms are simply aiming to boost their profits—a notion that holds merit, considering the potential revenue stream. However, there’s a deeper layer to consider.

With the ongoing advancement of artificial intelligence (AI), malicious users continue to inundate social media with a barrage of falsehoods, spanning from fabricated news to fraudulent accounts. This context leads us to Meta Verified and its purpose.

Meta, the company behind the endeavor, pledges enhanced safeguards against impersonation for accounts at high risk. But what exactly is Meta Verified, and how does it differ from the previous verification badge? Let’s delve into the details.

Decoding Meta Verified

Meta Verified stands as the novel pathway to obtain the coveted ‘blue check’—a paid subscription service that permits users to achieve verification on either Facebook or Instagram.

Beyond the Meta Verified badge itself, subscribers gain proactive protection against impersonation, priority user support, heightened online visibility, and a host of other benefits. Although the initial launch and testing of the Meta Verified subscription took place in Australia and New Zealand, its availability has since expanded to encompass countries such as:

  • United States
  • Canada
  • United Kingdom
  • Australia
  • New Zealand
  • India
  • Brazil (Coming soon)

Here’s a breakdown of Meta Verified pricing across these regions:

Meta Verified Pricing
CountryWebiOS and Android
United States$11.99$14.99
United Kingdom£9.99£11.99
AustraliaAUD 19.99AUD 24.99
New ZealandNZD 23.99NZD 29.99
IndiaINR 99INR 119
Brazil (coming soon)BRL 19.90BRL 24.90

It’s important to note that despite the name “Meta Verified,” subscriptions for Instagram and Facebook verification are separate, necessitating the payment of subscription fees for each. Additionally, pricing differences between web and mobile subscriptions stem from commissions levied by Apple (iOS) or Google (Android).

Beyond the Blue Check: Advantages of Meta Verified on Instagram and Facebook

Meta’s response to creators’ persistent demands for enhanced verification, support, and features on Instagram and Facebook materialized in the form of the Meta Verified service.

By becoming Meta verified on Facebook or Instagram, users gain access to the following benefits:

  • Meta Verified badge: An emblem of authenticity that fosters trust and encourages audience engagement.
  • Protection from impersonation: Proactive monitoring to thwart impersonation attempts and reduce susceptibility to spam and scams.
  • Priority support: Direct access to human-driven account support.
  • Augmented visibility and reach: Amplified exposure in search results, comments, and recommendations.
  • Exclusive features: Access to special functionalities unavailable to non-subscribers, such as the inclusion of links in bios.

Despite these advantages, some individuals are skeptical about paying for services that they believe should be inherently free. For those willing to consider subscribing, the requirements for Instagram and Facebook verification under the Meta Verified umbrella are far from daunting.

Eligibility Criteria for Meta Verified on Instagram and Facebook

To attain Meta Verified status on Facebook or Instagram, users need to meet the following criteria:

  • Be at least 18 years old.
  • Maintain a public profile.
  • Command a substantial following (minimum 10,000 followers on Instagram or 1,000 followers on Facebook).
  • Adhere to Instagram and Facebook’s community standards without violations.

Furthermore, submission of a government ID bearing the same name and photograph as the associated profile is essential.

For those who fulfill these eligibility criteria, the process of requesting Instagram or Facebook page verification follows these steps:

  1. Open the Instagram or Facebook app.
  2. Click on your profile picture in the lower right corner.
  3. Access Settings.
  4. Navigate to Accounts Center.
  5. Click on Meta Verified.
  6. If the option to subscribe to Meta Verified is presented, proceed.
  7. Follow the on-screen instructions to complete the Meta verified process for either Facebook or Instagram.

It’s worth noting that in select cases of Instagram and Facebook verification, users may be prompted to submit a video as an additional means of authentication.

Tips to Secure Meta Verified Status on Instagram or Facebook

While subscribing to Meta verification involves a monetary commitment, success isn’t guaranteed. Meta retains the right to decline subscriptions. To maximize your likelihood of obtaining verification on Facebook or Instagram, consider these recommendations:

  • Employ your genuine full name on your profile.
  • Choose a clear and recent profile picture.
  • Share high-quality, relevant content with your audience.
  • Engage with your followers by liking, commenting, and following fellow users.
  • Cross-promote your account across other social media platforms.

Furthermore, be aware that Meta maintains a vigilant stance on monitoring and addressing violations, swiftly taking action against those attempting to circumvent its systems.

Continuity for Legacy Verified Badges: Pre-existing Facebook and Instagram Verification

Reassuringly, existing holders of Facebook and Instagram Meta verified badges will retain their status. Meta acknowledges the verification badges granted prior to the introduction of Meta Verified. These accounts have already met stringent verification criteria and are potentially more susceptible to impersonation. Consequently, Meta remains committed to safeguarding these accounts and the interactions involving them.

The Verdict: Is Paying for Meta Verified Worth It?

Our recommendation is to experiment with the subscription for a couple of months to gauge the tangible benefits it brings.

With this, we wrap up the coverage on Meta Verified news. For those intrigued by Meta marketing insights, particularly those pertaining to Facebook, the discussion continues.

Enhancing Online Presence through Strategic Branding on Facebook

Let’s explore a comprehensive strategy for Facebook marketing that can propel your online presence:

  1. Leverage Facebook Live for real-time audience engagement. This tool facilitates Q&A sessions, product demonstrations, and the sharing of behind-the-scenes content.
  1. Craft interactive content to drive engagement. Quizzes, polls, and other interactive formats encourage audience participation, offer insights into your audience, and maintain their engagement.
  1. Foster community through Facebook groups. These spaces facilitate deeper interactions, enabling the sharing of exclusive content, addressing queries, and obtaining feedback.
  1. Strategically deploy targeted Facebook ads. These ads extend your reach and promote products or services to a broader audience. Precision targeting ensures optimal ad performance.
  1. Harness Facebook Messenger for customer support. Utilize this platform to promptly address questions, resolve issues, and offer assistance to your customers.
  1. Embrace the potential of Facebook Reels. These concise, engaging videos showcase your brand’s personality, products, or services, expanding your reach and boosting engagement.
  1. Invest in professional Facebook marketing services. Experts in this field possess insights and strategies honed across diverse industries, helping you navigate Facebook’s intricacies and optimize your efforts.

Empowering Your Meta Marketing Journey

Regardless of your decision to embrace the Meta Verified subscription, we’re here to empower your endeavors on both Facebook and Instagram.

Visit our website today!


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