In today’s fast-paced digital world, staying connected with your customers and providing efficient customer support is paramount. If you’ve been wondering about the potential of Telegram as a business communication platform, you’re in the right place. Telegram, a messaging app known for its privacy and security features, has been gaining immense popularity worldwide, with over 700 million monthly active users as of June 2022. In this extensive guide, we will delve into the world of Telegram for business, explaining what a Telegram business account is, how to create a Telegram bot to interact with customers, and the best practices for harnessing the full potential of this versatile platform.
What is Telegram?
Telegram is a versatile messaging app renowned for its strong focus on privacy and security. It’s available on every major operating system and is incredibly user-friendly, especially as a mobile app. Despite its remarkable capabilities, Telegram has upheld a not-for-profit stance, reaffirming its commitment to prioritizing user interests over profits. While Telegram has introduced a paid premium subscription, all the essential features remain free. This unwavering dedication to user satisfaction has been a key driver behind its growing popularity.
Telegram Business Account Benefits
The benefits of using Telegram for business are numerous. Security is a primary factor that attracts users to the platform. Telegram employs server-client encryption, and files are securely stored in the Telegram cloud. For those who value privacy, advanced end-to-end encryption for messages and voice calls is also available.
The benefits of using Telegram for business
Telegram is not just limited to one-on-one chats and calls. It offers social features that businesses can leverage to engage with customers on a larger scale, such as Telegram Groups and Channels. Moreover, Telegram doesn’t impose restrictions on the number of devices an account can be connected to simultaneously, and chats are synced in real-time across all devices. This makes Telegram a versatile channel for businesses looking to communicate effectively.
Utilizing Telegram for Business
Businesses can effectively use Telegram to:
- Share promotional content, special offers, and marketing materials through 1:1 messaging, Telegram Groups, and Channels.
- Guide customers through the sales funnel with secure and informal conversations that build rapport.
- Provide round-the-clock customer support, responding to inquiries, complaints, and feedback in real-time.
- Conduct surveys and gather feedback from customers or employees in a conversational format.
- Integrate existing CRMs for easy access and updates to customer data, as well as the creation of deals or tickets while chatting with customers on Telegram.
Regions Embracing Telegram
Telegram’s growth has not been limited to any specific region; it’s a global phenomenon. In some regions, it has even surpassed Facebook Messenger in popularity. Several factors have contributed to this phenomenon, including the app’s growth in Eastern Europe, Asia, South Africa, North America, and South America. India, in particular, has emerged as a Telegram stronghold, boasting 120 million monthly active users as of September 2022, nearly 20% of its total user base.
Telegram user growth in 2020 shows its popularity from Brazil to South Africa and Indonesia
One reason behind this explosive growth is market saturation. As the most popular messaging apps have already been adopted, Telegram has filled the void and climbed the ranks in app stores. Additionally, Telegram’s focus on privacy and security has made it particularly appealing in regions with authoritarian regimes.
The year 2021 marked a significant turning point as concerns about WhatsApp sharing private user data with its parent company, Meta, led to a surge in Telegram downloads. Telegram quickly joined the exclusive club of apps with over 1 billion downloads. If you are in an area where Telegram is on the rise, it’s the perfect time to explore its potential for business outreach.
Using Telegram for Business: How to Get Started
Telegram offers a seamless experience for businesses of all sizes. Small businesses can make the most of the free version of the Telegram app, which includes features like message scheduling. Medium to large businesses, on the other hand, can take advantage of Telegram’s more advanced functionalities.
Here are some of the native Telegram features ideal for businesses:
Create a Telegram Business Account with a Telegram Bot
Telegram’s business account is essentially a Telegram bot. While there isn’t a dedicated Telegram Business app like WhatsApp Business, the Telegram bot allows you to create a branded account for your business. Telegram chatbots are searchable within the app if you agree to their commercial terms.
A Telegram bot can run tasks and act as a business account
As an API, the Telegram bot lacks its interface, so it needs to be connected to a messaging inbox like Leadshouse for sending and receiving messages. This connection opens the door to sophisticated automation for marketing, sales, and customer support, including handling complex support issues.
Interact with Customers on Telegram Groups
Telegram Groups function similarly to groups on other messaging apps, but with an impressive capacity of up to 200,000 members. These groups are highly customizable, offering granular controls for chat management, privacy settings, and the choice between public and private access. Telegram Groups are invaluable for community building and interaction.
Telegram Group settings
Send Broadcasts via Telegram Channels
Telegram Channels share similar features with Groups but differ in that only admins can send messages. Channels have no user limits, making them an ideal choice for broadcasting information. Health ministries in various countries have effectively used Telegram Channels to update the public on Covid-19 news.
Example of health ministries’ Telegram Channels
Channels can be subscribed to via in-app searches on Telegram or by using channel links posted on websites. Channels with over 1,000 subscribers can access analytics to measure their reach and impact.
Securely Share Identification Documents with Telegram Passport
Telegram Passport is designed for industries that require identity verification, such as finance and cryptocurrency. It’s a platform for securely storing identification documents for use by institutions or service providers that need them for Know Your Customer (KYC) procedures. Telegram’s cloud storage with end-to-end encryption ensures that only intended recipients can access the data, making it a safe and convenient option for businesses.
Telegram Premium for Heavy Use
Telegram Premium is designed for users who frequently send large files and need additional benefits. While Telegram remains committed to providing free and ad-free private messaging, Telegram Premium offers advantages like a 4GB limit for file uploads, faster downloads, exclusive stickers, custom animated emojis, and advanced chat management and privacy settings. Small to medium businesses may find the free version sufficient, but those who regularly send large files can benefit from the premium plan.
Telegram Premium capabilities
For optimum results, consider connecting your Telegram business account to Leadshouse. This integration unlocks advanced chat automation, external CRM integration, and extensive reporting and analytics, enhancing your ability to engage with customers and manage your business efficiently.
Setting Up Your Telegram Business Account with a Telegram Bot
Since the Telegram bot lacks its interface, it must be connected to a platform like Leadshouse to send and respond to messages. This setup ensures that your business can provide prompt and efficient customer support and communication through Telegram.
In this guide, we’ve explored the many facets of Telegram’s potential for business communication. From its robust security and privacy features to its ability to interact with customers through Groups, Channels, and advanced automation, Telegram offers a versatile platform for businesses of all sizes. If you haven’t already, consider integrating Telegram into your business communication strategy to tap into its growing user base and provide exceptional customer service.
Telegram’s rise to prominence is indicative of the evolving digital landscape. By embracing this versatile platform, your business can stay ahead of the curve and connect with customers on a global scale.
Creating Your Telegram Business Account
1. Initiate a Chat with the BotFather: Begin by searching for the BotFather within Telegram and select the ‘Start’ option.
To create a bot, Chat with the BotFather. Find the bot father by searching and then press Start
2. Utilize the /newbot Command: Execute the /newbot command to initiate the bot creation process.
To create a bot, Use the /newbot command. This will start the creation process.
During this process, you’ll need to designate a display name and a unique username. While the bot name can be modified later, the username must be distinctive and conclude with ‘bot’.
3. Acquire the Token: After successfully creating your bot, you will receive a token. This token is essential for linking your Telegram bot to a messaging CRM.
Connect Your API token
4. Establish a Leadshouse Account: If you haven’t already, create an account on Leadshouse and utilize the token received to connect your Telegram bot.
With this, your Telegram account setup will be complete, and you can promptly commence using your Telegram bot for business.
Verifying Your Business Account with the Telegram Badge
To establish credibility and legitimacy, you can attain a Telegram verified badge. This necessitates verified accounts on at least two of the following platforms: TikTok, Instagram, Twitter, or Facebook. Currently, this verification feature is exclusively available for channels, bots, or public groups.
Maximizing Your Telegram Business Account
Employing Telegram for business is a strategic move owing to its emphasis on swift and secure messaging, complemented by a range of features tailored for this purpose. However, it’s imperative to encourage inbound conversations for effective utilization.
Engaging Contacts on Telegram
While users sign up on Telegram with a phone number, their Telegram ID serves as the primary identifier. For privacy and anti-spam measures, Telegram doesn’t disclose phone numbers or IDs to your messaging CRM; only names are shared. Consequently, customers must initiate contact with you to become Telegram contacts.
Chat Links and QR Codes
To facilitate this, leverage features like Chat Links and QR Codes. Chat Links, in the format t.me/username, are embedded on websites, social media profiles, and emails. However, they are most effective when users already have the Telegram app installed. QR Codes, on the other hand, cater to both online and offline channels, making them suitable for physical storefronts.
In-app search is another valuable tool for customers to find your business account. Unlike some other messaging apps, Telegram doesn’t require bot verification for in-app searchability. Once your bot is created, any user should be able to search for it on Telegram and send a message.
Messaging Customers on Telegram
Engaging with customers on Telegram is straightforward. Unlike other platforms that impose restrictions on message types and timings, Telegram for business offers unrestricted messaging capabilities.
Telegram t.me link
However, it’s crucial to note that while personal accounts provide status updates (sent, delivered, read), these features aren’t available for Telegram business accounts. This means it’s important to have a centralized inbox to track and manage responses effectively.
Similar to 1:1 messaging, Telegram places no limits on broadcasting. You can send a variety of rich media to an unlimited number of Telegram contacts. Nevertheless, be cautious with the frequency of your broadcasts, as over-saturation may prompt users to block your bot.
Group messaging is a vital aspect for sales and promotional activities. The good news is that Telegram bots can be seamlessly integrated into group chats, allowing you to record chat history within your connected CRM.
In essence, leveraging a Telegram business account via Leadshouse vastly expands your capabilities. If you’re considering using Telegram for business, this guide provides a solid foundation. Sign up for Leadshouse to get started on your Telegram business journey.