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Long-Tail Keywords: Definition and Strategies for Discovery

You focus on the most popular keywords relevant to your business, resulting in a surge of traffic. However, you find that your website still struggles with conversions. If this scenario sounds familiar, consider this puzzle: What possesses a low search volume but boasts a high conversion rate? The answer lies in long tail keywords.

Long tail keywords, when utilized effectively, can propel your search rankings for terms most pertinent to your offerings. But within the realm of search engine optimization (SEO), what exactly are long tail keywords? Let’s delve into this.

Defining Long Tail Keywords

In the realm of SEO, long tail keywords refer to more extended, highly specific search terms compared to commonly used queries. Unlike shorter or “head” keywords, long tail keywords—sometimes denoted as “long-tail keywords”—tend to have lower search volumes, which may seem counterintuitive to target. Nevertheless, these specific keywords draw high-intent traffic, resulting in a higher conversion rate.

Image: Semrush

The term “long tail” suggests the extended tail of the search demand curve. In the illustration above, you’ll observe that each long tail keyword exhibits a lower search volume compared to head and medium tail keywords. However, collectively, long tail keywords account for a substantial portion of Google searches, numbering in the billions.

Examples of Long Tail Keywords

Common belief suggests that long tail keywords should consist of at least four words, but this is not entirely accurate. Long tail keywords signify search terms more precise than head terms, without being confined by word count.

Here are a few instances of long tail keywords juxtaposed with head and medium tail terms:

Long Tail vs Short Tail Keywords
Long tail keywordsHead and medium tail terms
fresh coffee grounds near mecoffee grounds
advanced keyword research serviceskeyword research
seo content strategist for hireseo content
what does black tea taste likeblack tea
find long tail keywords for seolong tail keyword
advanced keyword research tipskeyword tips

Using Ahrefs’ Keywords Explorer tool as an example, let’s take “keywords.” It reveals a monthly search volume of 12,000 with a keyword difficulty (KD) of 96. In contrast, long tail keywords like “long tail keywords generator,” “generate long tail keywords,” and “long tail vs short tail keywords” exhibit significantly lower search volumes and KD.

In local keyword research, an SEO content strategist primarily focuses on long tail keywords. This type of research aims to uncover search terms employed by local consumers when seeking products and services. These terms often incorporate “local,” “near me,” or a specific city. For instance, “best local coffee in ozark.”

The Significance of Long Tail Keywords

As mentioned, long tail keywords signify a heightened search intent despite their lower search volumes. Conversely, popular search terms are fiercely competitive and may take years, if at all, to rank for.

Above, you’ll notice the search results for “long tail keywords,” generating over 66 million search results. In contrast, “long tail keywords generator” garners only about 2 million results. The latter also indicates user intent to “generate.” Consequently, targeting long tail phrases means engaging users who are ready to take immediate action, whether that entails trying a service, making a purchase, or visiting a nearby store.

Furthermore, the value of long tail keywords amplifies when it comes to paid search advertising. Due to their specific targeting and lower competition, long tail keywords result in cheaper cost-per-click (CPC). Therefore, by concentrating on pertinent and precise long tail keywords, your Google Ads campaigns can secure higher ad placements in relevant searches without incurring a hefty cost per click.

Imagine an eCommerce brand specializing in high-end juicers. After engaging Leadshouse for SEO and pay-per-click (PPC) marketing services, it achieved remarkable results in both organic and Google Ads campaigns. Rather than fixating solely on branded keywords, our team strategically expanded its keyword repertoire. Consequently, our client experienced a twofold increase in year-over-year PPC sales and a 400 percent reduction in ad spend.

Whether you operate an eCommerce brand or a different venture, integrating long tail keywords into your SEO and PPC strategies can yield remarkable results. Yet, how do you go about discovering these keywords and leveraging their benefits? They are akin to golden opportunities awaiting your grasp.

How to Identify Long Tail Keywords for SEO (Insights from SEO Content Creators)

Now that we’ve established what long tail keywords are and their significance, it’s time to don your SEO content creator hat. Unearthing long tail keywords involves a slightly different approach compared to standard keyword research services.

Here are several tips for finding long tail keywords:

1. Pinpoint Your Head Terms

Your head terms should directly relate to your business offerings, be it a product or service. For instance, if you run a coffee shop, “coffee shop” serves as your head term and forms the foundation for all your long tail keywords.

   From “coffee shop,” you can derive long tail keywords like:

  • “coffee shop near me”
  • “coffee shop + [your city]”
  • “best coffee shop with free wifi for working”

2. Leverage Google’s Search Features and Sections

Many overlook the fact that Google provides a free long tail keywords generator tool. For example, if you operate a health-focused blog and want to write about black tea, input “black tea” into Google. Pay attention to Google’s autocomplete feature and sections like “People also ask” and “Related searches”—they automatically generate long tail keywords.

Google’s autocomplete feature

Google’s People also ask (PAA) section

Google’s Related searches section

In the “People also ask” section, you’ll discover additional suggestions when you expand any of the drop-down arrows. When using Google Search, remember to filter the suggestions and only select long tail keywords highly relevant to your offerings and objectives.

3. Enhance Your Research with a Long Tail Keywords Tool

While the techniques above suffice for generating immediately actionable long tail keywords, a keyword research tool can further refine your strategy. You have a range of options at your disposal, including Semrush’s Keyword Generator, Ahrefs’ Keyword Explorer, Similarweb’s Keyword Generator, and WordStream’s Keyword Research.

However, using these tools may initially seem overwhelming due to the comprehensive data they provide, encompassing keyword difficulty, search volume, traffic potential, global volume, and rich keyword suggestions. This brings us to our final tip.

4. Collaborate with an SEO Content Strategist Proficient in Advanced Keyword Research Services

In addition to navigating the initial data deluge, targeting long tail keywords presents other challenges, particularly in terms of integration. Long tail keywords might be grammatically unconventional and therefore challenging to incorporate into your content. This is where SEO research specialists come in.

For SEO experts, there are various strategies to seamlessly incorporate keywords, including the use of stop words and punctuation. Although mostly considered a thing of the past, keyword stuffing remains a pitfall that many businesses still fall into without expert guidance. While it might be tempting when dealing with long tail keywords, it constitutes an unethical practice that could lead to Google penalizing your website and negatively impacting your ranking.

Fortunately, with Leadshouse’s SEO content strategists, you can sidestep any detrimental pitfalls associated with targeting long tail keywords. At Leadshouse, we look beyond the potentially enticing figures of traffic potential. Instead, we prioritize user intent in our SEO blueprint. So, if you’re keen on pinpointing the best long tail keywords for your business, our team, armed with expertise and tools, is more than willing to provide a complimentary keyword analysis. Visit our website today!


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