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Is Listing on Ecosia Worth Considering for Businesses?


The term may not be familiar yet, but it’s another means to reach your audience.

So, what exactly is the Ecosia search engine, and should marketers and advertisers invest as much effort in achieving high rankings on it as they do on Google and Bing?

Ecosia stands as an alternative to Google Search, channeling proceeds from advertising into tree-planting initiatives. While it may not rival Google or Bing in popularity, it boasts its own user base. Thus, for businesses targeting eco-conscious audiences, considering listing on this search engine for enhanced traffic and leads is a worthwhile endeavor.

If there’s one thing we’ve learned about search engine optimization (SEO), it’s that securing top positions on search engines is crucial for drawing visitors to company websites. Therefore, expanding their presence across diverse search tools is advantageous.

In this piece, we’ll explore queries about Ecosia that might be on your mind, such as:

  • What exactly is Ecosia? This eco-friendly search engine isn’t widely known, so is it worthwhile to compare Ecosia to Google (and Bing)?
  • Does being listed or ranking high on Ecosia’s search results benefit your business?
  • How does Ecosia operate?
  • What’s the process for a website to get listed on Ecosia?

The most effective way to address these questions is to start by comprehending Ecosia’s inception and mission. Following that, evaluate its market share in the search engine realm and weigh it against the effort required for listing. Costs are a factor, so it’s important to determine whether enlisting a pay-per-click advertising agency for specialized SEO services or search engine optimization expertise is a worthwhile investment. Finally, after careful consideration, you’ll be equipped to decide whether pursuing listing on the Ecosia search engine is a worthwhile pursuit.

What Is Ecosia Search Engine?

Ecosia prides itself on being an eco-conscious search tool. It strives to finance tree-planting projects in over 30 countries to counteract the impacts of climate change. In doing so, they allocate up to 80 percent of advertising revenue to support various initiatives. Alongside planetary preservation efforts, they also foster economic opportunities for local communities.

A Concise History of Ecosia

Following his graduation, Christian Kroll, the founder of Ecosia, traveled through Argentina. During this journey, he gained an understanding of the significance of forests and their influence on communities. The idea of a business model that could support tree-planting and restoration projects, with search engines as a lucrative foundation, took shape. Thus, in 2009, Kroll launched Ecosia, the world’s inaugural non-profit green search engine.

Ecosia founder Christian Kroll

Ecosia Achievements

  • 2009. Christian Kroll commenced Ecosia with the assistance of his sister and a group of friends.
  • 2010. Ecosia introduced Treely, enabling online shoppers to contribute to tree-planting (a feature later integrated into the search engine). They also commenced collaboration with the World Wide Fund for Nature (WWF) Germany to safeguard Brazil’s Atlantic basin forests.
  • 2011. Ecosia consolidated its smaller projects into the search engine. After raising €250,000 for conservation, they initiated the publication of financial reports.
  • 2012. Ecosia averaged 20 million searches per month. Despite gradual growth, they continued to fund conservation projects while contemplating approaches to tackle the root causes of deforestation.
  • 2013. Ecosia partnered with The Nature Conservancy in Brazil and planted hundreds of thousands of trees in the Atlantic Forest. Tim Schumacher made an investment in Ecosia, formally transitioning it into a startup.
  • 2014. Ecosia acquired B-corp status. With growing revenue, they launched a tree-planting initiative in the Sahel region of Burkina Faso, West Africa.
  • 2015. Ecosia relocated to Kreuzberg, Berlin. Starting with one million trees in January, they successfully planted three million by year-end.
  • 2016. Pieter Van Midwoud joined Ecosia, and they initiated tree-planting efforts in Madagascar and Peru. By year-end, Ecosia had facilitated the planting of five million trees.
  • 2017. Ecosia sustained expansion, including Ethiopia, Indonesia, Morocco, and Uganda in their tree-planting endeavors, pushing the total number of trees planted to 10 million. They also introduced the Ecosia app for mobile devices.
  • 2018. Ecosia constructed its inaugural solar plant and expanded into Spain. The number of trees planted reached 30 million. In an effort to safeguard the Hambacher Forest from RWE, Ecosia submitted a bid. Christian Kroll also made a legally binding commitment to relinquish his share and pledged that Ecosia would never extract or sell profits.
  • 2019. By February, Ecosia had facilitated the planting of 50 million trees at a rate of one tree every 0.8 seconds. Additionally, they established a second solar plant, propelling the company into a realm of 100 percent renewables.

Ecosia vs Google: Which Holds Greater Significance?

Globally, Google dominates the search engine landscape.

Source: SimilarWeb

As of September 2022, with a 90.82 percent worldwide market share of searches, most businesses and marketers focus their SEO and digital marketing campaigns on Google.

Source: SimilarWeb

Even in Germany, where Ecosia traces its roots, it can only capture at least 0.71 percent of the market share. Hence, one cannot fault marketers and advertisers for placing more focus on search engines like Google than Bing, Ecosia, and others.

There is no debate on Ecosia vs Google when it comes to users. But before dismissing Ecosia, one must also consider its user base. At present, it serves 16 million monthly users. Its market share by region as of September 2021 is as follows:


France and Germany remain the top markets for Ecosia. Therefore, one could deduce that businesses serving these countries should get listed on Ecosia.

U.S. businesses, specifically, should think twice before disregarding Ecosia. As of July 2022, Ecosia received 60.3 million visitors, of which 10.6 million are from the United States. So even if Ecosia accounts for less than 1 percent of the global search engine market, they still serve millions of users.

Regarding Ecosia vs Google, one can say that Ecosia exposes businesses to a niche audience comprising people who value the environment. Google, meanwhile, remains the priority for creating SEO strategies or availing of pay-per-click or PPC advertising services.

How Does Ecosia Operate For Users?

Ecosia derives its search results from Microsoft Bing. In addition, they refine the results through their own algorithm.

For users, there are several methods to utilize Ecosia:

1. Modify the Default Search Engine of Desktop or Mobile Browsers

Users can visit ecosia.org through a browser and commence typing search queries.

For convenience, users can also alter the default browser setting.

Here are the instructions for some of the most popular browsers:

  • Safari
  • iOS 14
  • Edge Chromium
  • Firefox
  • Chrome
  • Vivaldi

Note that some browsers, including Adblock Browser, Brave, Maxthon, and many others, already feature Ecosia as one of their default search engines.

2. Install the Ecosia Extension

Besides visiting the homepage or changing the default browser search engine, users can also opt for an Ecosia browser extension.

An Ecosia browser extension is a compact software module that incorporates additional features and functionalities. For example, installing an Ecosia extension streamlines the use of the Ecosia search engine for users.

Typically, users only need to navigate to the extensions/add-ons page and search for “Ecosia” to install the Ecosia browser extension.

To illustrate, to install the Ecosia Chrome extension:

Tap on the three vertical dots in the top right corner, then click on More Tools > Extensions. Next, click on the three horizontal lines in the top left corner, then click on Open Chrome Web Store.

Search for Ecosia, then click on “Add to Chrome.”

Here is the direct link to find the Ecosia Chrome extension.

In addition to the Ecosia Chrome Extension, many other popular browsers like Safari, Firefox, and Edge also support the Ecosia extension.

3. Download the Ecosia App

Users can install the Ecosia app on their mobile devices. Here are the links to the app pages:

  • Google Play Store
  • Apple App Store

How Does Ecosia Function for PPC Advertising Services?

Ecosia relies not only on Bing Technology for delivering search results but also utilizes Microsoft Advertising to present ads and generate revenue for tree-planting endeavors.

In essence, these are the steps taken to advertise on Ecosia:

  1. To commence, a pay-per-click advertising firm or user must establish a Microsoft Advertising account and log in.
  2. Create an advertising campaign. Instead of handling it internally, many businesses rely on a Bing SEO specialist to design a Bing PPC campaign and select target locations.
  3. Specify target keywords that trigger the ad. Bing SEO specialists employ advanced tools to identify the most pertinent target keywords, enhancing the effectiveness of their Bing PPC ad campaigns.
  4. Craft ad text and link. Given the restricted length of text, it’s highly recommended to enlist the services of professional copywriters to convey a compelling message.
  5. Concentrate the ad campaign on the Partner Network. This step is pivotal and must not be overlooked for ads to surface on Ecosia search engine results pages (SERPs). Within “Advanced Campaign Settings,” tick “Bing, AOL, and Yahoo! Syndicated Partners Only,” while unchecking all others.
  6. Launch the Ecosia/Bing PPC campaign.

Ecosia Is Valuable for Niche Advertising

In comparison to Google or other search tools, Ecosia caters to a modest number of monthly users. As a result, many expert SEO services may not consider running ads on this search engine.

Yet, Ecosia is not without its merits. For instance, a company targeting nature enthusiasts and conservationists can connect with Ecosia users. Moreover, as more companies adopt corporate social responsibility (CSR) practices, one such measure may involve designating Ecosia as the default search engine for the company. This raises hope for an expanding user base.

For further information, visit our website today. Our Bing SEO specialists are on hand to address your queries, such as “What is Ecosia?” and “How to advertise on Ecosia?” Furthermore, we can delve into specific strategies to help you reach your target markets and generate leads.


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