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Harnessing the Power of Viber Groups for Efficient Business Communication

In 2012, Viber revolutionized communication with the introduction of Viber Groups, a feature embedded within its messaging platform. Initially conceived as private chatrooms for friends and families, businesses swiftly recognized the potential of this tool.

Businesses seized on Viber Groups as a dynamic channel to engage with their customer base. The platform’s capability to disseminate messages to all participants simultaneously proved invaluable in keeping customers informed and addressing their queries promptly.

What is Viber Group?

The effectiveness of this messaging strategy has solidified Viber Groups as an essential tool in today’s fast-paced business environment. Let’s delve into the manifold advantages of leveraging Viber Groups.

Advantages of Viber Groups

Viber Groups offer all the advantages of instant messaging, but on a broader scale. Studies reveal that instant messages are 600% more likely to be read compared to emails. Their inherently conversational nature fosters trust and rapport, leading to swifter responses.

Unlike phone calls, instant messages do not necessitate the simultaneous availability of all parties. Furthermore, their searchable nature ensures easy retrieval of past conversations. Should the need arise, voice messages and calls are also seamlessly integrated into Viber Groups.

Benefits of Viber Group

The versatility of Viber Groups is unparalleled. They can be tailored to any purpose, and accessibility on both mobile and desktop platforms makes them a convenient choice for all users. While Viber Groups are excellent for sustained communication, they are equally adept at facilitating temporary endeavors.

For instance, they can be utilized to keep students or customers updated on the schedule of a baking or yoga class, various sessions of a seminar, and more. However, before integrating Viber Groups into your business strategy, it’s imperative to understand their limitations.

Limitations of Viber Groups

While Viber Groups are a powerful tool, they do have certain constraints. They can only be accessed through the Viber app, rendering the use of Viber Chatbots and third-party messaging platforms impractical for communication within groups.

Newly added members do not have access to prior messages, necessitating manual updates to bring them up to speed. Additionally, Viber Groups lack features like member insights or message statistics, which might be essential for tracking message performance.

Limitations of Viber Groups

Moreover, Viber Groups have a capped membership limit of 250, making them unsuitable for businesses that need to engage with larger audiences. In such cases, Viber Communities or Channels provide more robust options for communication.

Distinguishing Viber Group, Community, and Channel

For businesses requiring a more expansive reach and greater control over conversations, Viber Communities offer a viable alternative. These are akin to Groups but with enhanced moderation tools and visible chat histories.

On the other hand, Viber Channels, though similar to Communities, are designed for one-way communication. Only administrators have the ability to broadcast messages, making Channels better suited for announcements rather than interactive discussions.

Viber Groups are ideally suited for businesses with smaller, tightly-knit audiences that do not require the advanced features of Communities or Channels. With this understanding, let’s explore how Viber Groups can revolutionize your business’s communication strategy.

Leveraging Viber Groups for Enhanced Communication

If Viber enjoys popularity in your region or among your customer base, Viber Groups offer an efficient means to engage with them where they already spend a significant portion of their time.

Broadcasts and groups are powerful tools for mass messaging, with the distinction that broadcasts are tailored for one-way communication, while groups foster interactive discussions. This interactive environment is particularly beneficial for companies in socially-oriented industries like fitness or education.

Additionally, Viber Groups empower you to address frequently asked questions with a single message, streamlining customer service. For instance, you can use a group to notify customers of new products and promptly address any inquiries that may arise.

Why you should use Viber Groups

Furthermore, Viber Groups incur no additional costs, as messaging is conducted through personal Viber accounts rather than specialized business accounts. This is particularly advantageous for startups with limited budgets for customer engagement initiatives.

With a comprehensive understanding of the benefits offered by Viber Groups, let’s proceed to a step-by-step guide on how to create and manage them effectively.

Step-by-Step Guide: Creating a Viber Group

Creating a Viber Group is an intuitive process, especially for those familiar with group creation on other chat applications. Here’s a simple step-by-step guide:

How to create a group in Viber

  1. Open the Viber app and tap the speech bubble icon.
  1. Select ‘New Group’ or ‘Community’ from the options presented.
  1. Choose the individuals you wish to invite to the Group.
  1. Tap the arrow icon to proceed.
  1. Provide a name for your group that reflects its purpose.
  1. Confirm your selection by tapping the check mark.

Congratulations! You’ve successfully created a Viber Group and can now start engaging with your audience in a more efficient and dynamic manner.

Inviting Members with a Viber Group Link:

Creating a seamless onboarding process for your Viber Group is pivotal for its success. Here’s a step-by-step guide on how to invite people:

How to invite people to your Viber Group

1. Access the Menu:

Begin by tapping the menu button located within the Viber application. This step grants you access to a range of options for group management.

2. Add Participants:

Select the ‘Add participants’ option from the menu. This action opens up a selection interface where you can choose contacts to join your group.

3. Contact Selection:

Next, pick the contacts you want to add to your group. Alternatively, you can opt for the ‘Share group link’ feature to obtain a URL for easy sharing.

4. Confirmation:

Once you’ve made your selections, tap the checkmark to confirm. The chosen contacts will promptly be integrated into your Viber Group. If you opted for the ‘Share group link’ feature, proceed to send the generated link to those you wish to invite.

Managing Viber Groups:

Admins play a pivotal role in overseeing a Viber Group’s activities. They hold exclusive privileges to add or remove members, clear chat content, and even dissolve the group if necessary. To streamline operations, consider appointing admins to share the load.

Adding Admins:

Empowering a group member with admin privileges is a straightforward process. However, it’s imperative to choose wisely when granting this level of access. Here’s how you can do it:

How to add admins to your Viber Group

  1. Access Group Settings: Tap on the group name to access the group’s settings and options.
  1. Select the New Admin: Identify the contact you wish to designate as an admin, and select the ‘Add as admin’ option.
  1. Confirmation: Once confirmed, the chosen member will be granted admin privileges, enhancing their role within the group.

Removing Admins:

Maintaining a streamlined group dynamic may necessitate removing certain individuals from admin roles. Here’s how you can do it:

How to remove admins from your Viber Group

  1. Navigate to Group Settings: Tap on the group name to access the settings.
  1. Identify the Admin to Remove: Select the admin whose role you wish to revoke, and choose the ‘Remove as admin’ option.
  1. 3. Confirmation: Upon confirmation, the selected admin will have their elevated privileges rescinded.

Clearing Chat Content or Leaving and Deleting the Group:

For groups created for specific, time-limited occasions, knowing how to manage its content is crucial. Follow these steps to either clear the chat history or leave and delete the group entirely:

How to clear chat content or delete a group

  1. Access Group Settings: Tap on the group name to open the settings.
  1. Clearing Chat Content: Select ‘Clear chat content’ to erase the chat history of the group, ensuring a fresh start.
  1. Leaving and Deleting: Opt for ‘Leave and delete’ if you wish to exit the group and permanently delete it.
  1. Confirmation: Confirm your decision by tapping ‘Clear’ or ‘Leave and Delete’ in the pop-up menu.

Viber Groups offer an excellent platform for building and nurturing customer relationships, provided there is timely and consistent interaction. Nevertheless, for larger customer communities, consider leveraging Viber Communities, equipped with chatbot support for efficient management. By connecting your Viber chatbot to platforms like Leadshouse, you unlock a range of features that enhance your engagement strategy.

For more in-depth insights into Viber Communities, refer to our dedicated blog post. Visit our website today and elevate your customer communication strategy. With these tools at your disposal, you’re well-equipped to harness the full potential of Viber Groups.


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