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Guide to Social Commerce Platforms for Businesses

In recent times, the notion of social media commerce has risen as a potent influence. By merging the sway and outreach of social media platforms with the ease of online shopping, it is transforming how businesses interact with their customers and market products or services. In this piece, we will discuss its advantages and how it diverges from traditional e-commerce. We’ll also highlight companies that have adopted social commerce platforms and explore what sets Leadshouse apart as a competitive social commerce platform.

What is Social Commerce?

Social commerce denotes the fusion of social media and online shopping. It harnesses the extensive user base and engagement potential of social media platforms to facilitate the purchase and sale of products or services directly within the social media environment.

Rather than redirecting users to external e-commerce websites, social commerce platforms offer seamless shopping experiences, enabling consumers to peruse, compare, buy, and share their purchases without exiting the social media platform.

This term should not be confused with e-commerce. In the following section, we’ll elucidate the distinctions between these two terms.

Social Commerce vs E-commerce

Conventional e-commerce often encompasses multiple stages, from discovering a product to navigating through various pages before finalizing a purchase.

In contrast to conventional e-commerce, which heavily relies on dedicated online stores or marketplaces, social commerce integrates shopping functionality directly into social media platforms.

This integration blurs the boundaries between social interaction and commercial transactions. By eliminating the necessity for users to navigate to external websites, the purchasing process becomes swifter and more convenient.

This illustration illustrates the contrast between social commerce and social e-commerce. Unlike social e-commerce, which mainly depends on dedicated online stores or marketplaces, social commerce embeds shopping functionality directly into social media platforms.

Distinguishing a social commerce platform from an e-commerce platform

Some well-known social commerce platforms comprise WhatsApp, Facebook Messenger, WeChat, LINE, and Instagram. These platforms have recognized the potential to monetize their extensive user base by providing integrated shopping experiences.

For example, Instagram’s Shop feature empowers businesses to exhibit and vend products directly within the app, while WeChat’s mini-programs permit users to browse and purchase items without leaving the messaging platform.

Recently, messaging channels have also ventured into the e-wallet realm, bridging the gap between social media platforms and online stores even further. Instances include Facebook Pay and WhatsApp Pay by Meta.

With this in mind, let’s delve into the reasons why embracing a social commerce strategy has become increasingly advantageous for businesses and consumers alike.

Benefits of Social Commerce

Here are three rationales why businesses are utilizing it to enhance their online presence and bolster sales:

This visual demonstrates why you should contemplate joining the social commerce trends: Enhanced user experience, heightened reach and engagement, and streamlined conversion process.

Advantages of social commerce

  1. Enhanced user experience: Social commerce furnishes a seamless and individualized shopping experience within the familiar milieu of social media. Users can stumble upon products via recommendations, reviews, and influencers they trust, engendering a sense of authenticity and nurturing engagement.
  2. Heightened reach and engagement: Businesses can tap into the vast user base and elevated engagement levels of social media platforms. Social commerce allows for greater visibility, as users can effortlessly share products or endorse them to their networks, amplifying brand exposure and engendering organic growth.
  3. Streamlined conversion process: Social commerce simplifies the purchasing process, diminishing friction and escalating the likelihood of conversion by enabling users to make purchases directly within the social media platform.

Having explored the benefits, let’s shift our focus to scrutinize practical instances where businesses have harnessed this approach to bolster their online presence and augment sales.

Examples of Social Commerce Strategies

While an increasing number of businesses are progressively adopting this trend, we have chosen two specific cases to exemplify the transformative impact it can wield on business expansion and prosperity.

Social Commerce Instagram: How Glossier Does It

Glossier is a cosmetics and skincare enterprise that has garnered considerable acclaim on its social commerce platforms, engaging customers and propelling sales.

Glossier’s strategy centers on establishing a robust online community and generating user-generated content. It has cultivated a highly engaged following on platforms like Instagram, where it showcases products and encourages customers to share their own encounters and photos using branded hashtags.

This visual elucidates how Glossier employs Instagram for social commerce. Glossier deploys social commerce platforms as a direct sales channel. It provides a seamless shopping experience integrated into their social media accounts, allowing users to peruse and purchase products without exiting the platform.

How Glossier employs Instagram for interaction and sales

Moreover, Glossier utilizes social commerce platforms as a direct sales conduit. It offers a seamless shopping experience integrated into their social media accounts, enabling users to explore and buy products without departing from the platform.

Glossier also implements influencer marketing tactics, partnering with prominent beauty influencers to endorse their products and reach a broader audience.

Social Commerce Instagram: How Fashion Nova Does It

Fashion Nova’s strategy revolves around influencer marketing and user-generated content. It collaborates with a diverse array of celebrities, fashion bloggers, and social media influencers who promote their products on platforms like Instagram.

These celebrities frequently share images and videos of themselves donning Fashion Nova ensembles, kindling a desire among their followers to acquire the same items. Crucially, Fashion Nova employs social media advertising and retargeting campaigns to engage their target audience.

This visual illustrates how Fashion Nova utilizes Instagram for social commerce. By presenting personalized advertisements and retargeting users who have interacted with their brand, Fashion Nova maximizes its chances of converting social media users into customers.

How Fashion Nova employs Instagram for engagement and sales

It also leverages social commerce platforms like Facebook, Instagram, and Snapchat to target users who have exhibited an interest in fashion and related subjects. By presenting tailored advertisements and retargeting users who have engaged with their brand, Fashion Nova optimizes its prospects of converting social media users into customers.

If you’ve found these success narratives inspiring, keep reading. We’ll divulge how you can employ Leadshouse to implement a social commerce strategy for your own enterprise and achieve akin outcomes.

Why Utilize Leadshouse as a Social Commerce Platform

By integrating your messaging channels with Leadshouse, you’ll overhaul your customer communication experience. Here are some optimal practices to enhance your strategy with Leadshouse.

A Unified Inbox for All Social Commerce Platforms

Leadshouse supports popular channels such as WhatsApp, Facebook Messenger, WeChat, LINE, and Instagram, all in one location. Businesses can address customer inquiries from different messaging channels via an omnichannel inbox.

The convenience of managing multiple channels in one place streamlines customer communication and conserves time. Yet, when embracing an omnichannel approach, it is typical to end up with segregated conversations across numerous channels.

This visual illustrates how you can utilize Leadshouse’s omnichannel inbox for Instagram social commerce, Facebook social commerce, and more.

Leadshouse’s omnichannel inbox: An overview

Leadshouse’s Contact Merge feature furnishes businesses with a comprehensive customer overview by consolidating customer conversations into a single profile.

This unified perspective empowers businesses to comprehend customer preferences, history, and behavior, ensuring a personalized and consistent experience throughout the customer journey.

Advanced Automation with Workflows

The Workflows Module is Leadshouse’s automation builder, tailored to streamline company tasks with minimal to no agent involvement. Businesses involved in social commerce can utilize Workflow to automate numerous aspects of their operations.

To forge the finest initial impression, construct a welcome message Workflow to greet new customers initiating a conversation with you. To manage response time expectations during agent unavailability, you can devise an away message Workflow.

This visual shows how you can employ Leadshouse workflows to automate social commerce processes and boost engagement and conversions.

Social commerce platform: Automate repetitive tasks with Leadshouse

When performed manually, conversation routing and agent assignment consume valuable agent time and are not invariably consistent. Instead, consider developing a Workflow to direct conversations to your customer-facing teams utilizing your preferred routing logic.

In a similar vein, create your own automatic assignment logic to distribute incoming conversations within teams with efficiency.

Some businesses that rely on consultations or services benefit from collecting customer information prior to the conversation. For such cases, businesses can effortlessly generate pre-chat surveys with the Ask a Question Workflow Step.

Agent Performance Monitoring with Advanced Analytics

Leadshouse’s Reports Module empowers businesses to oversee agents’ performance through advanced analytics. Businesses can employ it to track response times, resolution times, and other pivotal performance indicators.

Most notably, the Contacts tab in the Reports Module showcases various leaderboards with a user-friendly interface. With the aid of filters, you can obtain granular insights into your company teams and users.

Link Generation for Seamless Redirection

Leadshouse enables businesses to generate links for various business messaging channels such as Instagram DM, WhatsApp, or Facebook Messenger. Once generated, these links can be disseminated across social media platforms.

By harnessing link generation, businesses can instigate conversations and augment conversions from their social media with ease.

Integration with External Platforms

Leadshouse features native integrations with Zapier and Make.com — the two foremost software for app integrations, affording businesses the capacity to integrate with a plethora of e-commerce platforms and CRMs.

This integration capability enables businesses to seamlessly exchange data between Leadshouse and other platforms, ensuring a seamless information flow, streamlined operations, and cohesive customer experiences.

In conclusion, social commerce has emerged as a game-changer in the business world, empowering companies to connect with customers, drive conversions, and foster brand loyalty like never before.

With Leadshouse, you can unlock the full potential of this innovative trend and revolutionize your customer communication. Ready to get started? Visit our website today and witness Leadshouse’s benefits firsthand.


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