ChatGPT, a synthetic intelligence (AI) conversational agent, debuted from OpenAI in November of 2022. Just three months later, reports emerged that Google had invested roughly $300 million into Anthropic, a startup established by former OpenAI staff, in late 2022. This move granted the search engine behemoth a 10% share in the venture.
Does this imply that Google is striving to catch up with OpenAI? The answer is intricate.
Upon its launch, ChatGPT unveiled fresh potentialities for artificial intelligence (AI). Users of the AI conversational agent were immediately captivated by its capacity to furnish prompt, precise responses to inquiries. Additionally, the AI bot presents information in an interactive manner, a deviation from standard search engine outcomes which merely offer lists of hyperlinks and snippets.
The sudden introduction of OpenAI’s ChatGPT not only left the world astounded but also caught Google off guard, triggering an internal “code red” response. The search giant had indeed been toiling on its own interactive large language models, collectively referred to as LaMDA, since 2021, but had not yet unveiled it to the public when OpenAI’s ChatGPT made its debut.
Therefore, although the broader public might not have been privy to Google’s AI pursuits, the tech titan was certainly not idling in the realm of AI exploration and advancement. Nevertheless, Google has indeed been measured in introducing an AI conversational agent or other AI utilities compared to Microsoft.
However, before delving further, let’s clarify: What is ChatGPT, and what do we mean by AI Language Models?
ChatGPT is an interactive AI tool created by OpenAI, a firm specializing in AI research and implementation. Microsoft, a major benefactor of OpenAI, incorporates OpenAI’s language models into its product, the Bing Chatbot.
AI language models are employed in machine learning to learn from text. Furthermore, a language model can be utilized for composing original text and forecasting the subsequent word in a given text. The use cases of a language model might encompass:
- Discerning speech, optical characters, and handwriting
- Evaluating user sentiment
- Producing insights from unstructured data
- Crafting content
- Machine translation
- Responding to user queries, akin to AI-driven search tools
At present, numerous language models find applications in AI systems. Here are a few instances of AI language models:
- Bert (Google)
- GPT-3 (OpenAI)
- Turing NLG (Microsoft)
- LaMDA (Google)
- OPT (Meta)
If you’re pondering, “what is ChatGPT utilized for,” the answer encompasses a wide array of tasks. It goes beyond mere question-and-answer functionality. As a generative AI tool, it is capable of generating essays, poetry, shopping lists, travel itineraries, code, and much more. Users can even engage in dialogues that simulate typical human interactions.
OpenAI announced on March 15, 2023, that it had commenced the rollout of a new AI model, GPT-4. This advanced AI tool is slated to be “multimodal,” signifying it can respond not only to text inquiries but also to visual prompts. Moreover, the AI tool is anticipated to be a substantial enhancement over its precursor, GPT-3.
Faintheartedness Never Secured a Significant Market Share
Historically, Google has adopted a cautious stance toward AI. According to a Wall Street Journal report, a spokesperson for Google asserted that the company must exercise greater caution than smaller startups when it comes to deploying AI technologies. The spokesperson also emphasized the significant gap between a research prototype and a practical product that is safe for everyday use.
Google’s prudence with respect to its AI products might indeed have been well-founded. For instance, Microsoft’s Bing Chat AI, a conversational AI platform, is endowed with generative AI capabilities. This implies it can create unique content and respond imaginatively to prompts, such as user inquiries.
However, it garnered extensive attention for furnishing imprecise, assertive, or simply bizarre responses to users’ queries. Bing Chat’s missteps instigated a nationwide discourse concerning the capabilities, constraints, and risks of AI in general, and generative AI tools in particular.
Shortly after the New York Times publicized a concerning conversation between a journalist and Bing Chat, Microsoft introduced limitations to the Bing conversational AI platform. It subsequently introduced new modes enabling users to switch between “original and imaginative” content and factual responses.
In the ongoing battle of AI technologies, Google seems to be reentering the fray with the introduction of Bard in February. Bard is an interactive AI service powered by LaMDA. Presently, the AI chatbot is exclusively accessible to a select group of beta testers, but Google has indicated on its blog that it intends to broaden its availability in the weeks ahead.
Similar to the ChatGPT-powered Bing Chatbot, Bard boasts generative AI capabilities. It can extract information from the internet to offer user inquiries in an inventive and conversational style.
Concurrently with Bard’s debut, the disclosure of Google’s investment in Anthropic for a 10% stake in the company unequivocally indicates that the rivalry between Google and Microsoft in the AI domain is intensifying.
What is Anthropic? Here’s the Lowdown
Anthropic, in which Google holds a 10% stake, is a technology startup fixated on AI safety and products. As per its official website, its objective is to “develop dependable, interpretable, and controllable AI systems.”
Anthropic was established in 2021 by former OpenAI personnel Dario Amodei, previously OpenAI’s VP of research, and his sibling Daniela, who had served as OpenAI’s VP of safety and policy. The duo departed from OpenAI due to ideological differences, and several other OpenAI employees joined their endeavor.
So, what is Anthropic currently engaged in? This Google-backed enterprise drew attention on March 14 when it officially introduced what experts believe to be a formidable competitor to OpenAI ChatGPT: Claude. Analogous to ChatGPT, the Anthropic AI Claude is an AI conversational agent proficient in tasks spanning from addressing questions to generating code. Moreover, the demeanor, persona, and conduct of this conversational AI platform can be fine-tuned by the user.
Claude’s unique characteristic appears to be its reduced likelihood of producing off-kilter responses compared to other chatbots. Anthropic characterizes it as “helpful, honest and harmless.” The company has provided access to the Anthropic AI to specific enterprises, including the search engine tool DuckDuckGo, which also leverages OpenAI’s technology.
AI: Soon to Grace a Google Doc Near You
Google’s financial backing of Anthropic and the unveiling of the Anthropic AI Claude coincide with other AI-related revelations, including Google’s declaration of fresh generative AI functionalities for its Workspace applications. These encompass Docs, Slides, Gmail, and Sheets.
This proclamation came just days before Microsoft unveiled an AI tool for Microsoft365, its suite of products that encompasses Word, Excel, PowerPoint, and Outlook.
Google’s generative AI features for Google Workspace are scheduled for gradual release to testers throughout the year. Through these AI utilities, users will have the capability to fabricate new backdrops in Meet, brainstorm and draft documents in Docs, and generate images, audio, and video in Slides, among other functionalities.
The tech behemoth’s amplified focus on AI aligns with purported statements
from Google management back in December 2022, urging the integration of more AI features into its tools. The company is making strenuous efforts to catch up with competitors in terms of delivering practical generative AI products that augment value for consumers. As the technology matures, consumers can anticipate an expanded array of AI-enhanced services from Google in the times ahead.
How AI Impacts SEO: The Ramifications of AI for SEO and Digital Marketing
Brands and SEO experts naturally harbor concerns regarding the impact of AI advancements on their digital marketing endeavors.
We’ve reached out to two of our in-house experts to glean their insights on how AI influences SEO strategies.
Google BARD has the potential to notably influence SEO and digital marketing strategies. By enabling the indexing of individual page sections, BARD could facilitate more precise search results and enhance user experience.
Romero posits that Bard and other AI search tools and chatbots present a new challenge for digital marketers to optimize individual sections for search.
As BARD continues to progress, it will be crucial for marketers to stay abreast of its ramifications and adapt their strategies accordingly.
Google BARD will certainly shake things up in the realm of SEO. This implies that companies will need to generate more engaging content that speaks directly to users rather than solely relying on keywords. Emphasizing high-quality, conversational content that bestows genuine value should be their foremost priority. Businesses ought to optimize content for people, not merely search engines.
Google’s own stance is based on superior, user-centric content. In 2022, Google introduced its “helpful content” update, which recognizes creators who furnish their website visitors with gratifying, beneficial content.
The Path Ahead
While some may harbor apprehensions that AI, particularly in Search, could adversely impact their prevailing SEO and digital marketing tactics, it’s conceivable to ride the AI wave and emerge triumphant. Persevering in crafting content for humans, rather than catering solely to search engines, is merely one of the myriad steps you can undertake to ensure continued triumph in the online arena, even as AI reshapes the landscape.
Leadshouse is here to assist. We’re a digital marketing agency armed with a diverse team of SEO and digital marketing professionals. Our primary aim is to forge content for our clients that resonates with and enriches their audience while elevating their standing on SERPs.
In addition to SEO, we furnish a comprehensive suite of services designed to bolster your visibility among potential customers, elevate your conversion rate, bolster your brand reputation, and amplify your sales. These services encompass:
- Local SEO
- SEO Content Writing
- Video Production
We remain attuned to the latest updates and shifts within Google and other search engines, ensuring our clients remain at the forefront of the digital landscape. Learn more about our services and how we can empower you to thrive amidst the transformations instigated by the AI revolution. Reach out to us today.