Artificial intelligence (AI) has progressed in recent years. Previously, AI was confined to a limited set of commands, like instructing Siri to set an alarm or using Google Maps to locate the nearest store. Nowadays, it encompasses a wide range of applications that positively impact billions of lives.
With the advancement of virtual technology, there’s been a surge in interest surrounding artificial intelligence chatbot programs among online users. Therefore, it was no surprise when Google unveiled Google Bard—an AI conversational program that integrates advanced AI features into Google’s suite of products, including tools utilized by digital marketers for search engine optimization (SEO).
What does this imply for the future of SEO? Keep reading to delve deeper.
What Is Bard?
Given the recent surge in AI developments, you may wonder what sets Bard apart from the rest.
Bard is Google’s conversational AI chatbot, akin to the popular ChatGPT. The Google Bard AI was introduced on February 6, leveraging Google’s neural network and language models from Language Model for Dialogue Applications (LaMDA), which was announced in 2021.
While Bing employs an AI chatbot like ChatGPT to enhance the search engine’s capabilities, Google Bard is tailored to augment Google’s own searches and other tools. In essence, Google Bard AI is designed to offer automated support and act as a helpful assistant to all users.
Advantages of Utilizing Google Bard
As of the time of writing, Google Bard AI is not yet accessible to the general public. Although it was announced by Google last month, it is still in the beta testing phase and is limited to a select group of testers. However, it is anticipated that the Google chatbot will soon be made available to the broader public.
Users can reap various benefits from an AI chatbot like Google Bard, including:
- Simplifying Concepts: The Google chatbot can distill complex subjects and furnish users with easily comprehensible explanations, obviating the need for extensive research on multiple pages.
- Varied Opinions and Insights: Beyond stating mere facts, the Google AI chatbot can offer insights for user queries that lack a definitive right or wrong answer. This proves invaluable for individuals seeking diverse perspectives on a given topic.
- Heightened Efficiency: Users can access facts and insights more swiftly, especially with Google AI, which taps into information available on the internet.
How Accurate Is the Artificial Intelligence Chatbot?
Despite significant progress, AI is not infallible. During Google’s unveiling, Bard showcased its prowess in answering questions. For instance, when queried about findings from the James Webb Space Telescope, Bard claimed that the telescope captured the initial images of a planet outside our solar system.
However, many individuals took to social media to debunk this statement, providing evidence that the first image of a planet was actually taken in 2004 by the Very Large Telescope.
Even ChatGPT and Bing are susceptible to disseminating incorrect information, regardless of their confident AI language. The challenge lies in the fact that AI chatbot accuracy remains susceptible to occasional oversights like these. Instead of consulting a repository of verified facts, AI relies on scouring data and patterns online, essentially filling in gaps based on what it observes.
Both Microsoft and Google have acknowledged the potential for mistakes in AI. They recommend that users always double-check responses and offer feedback to enhance their AI chatbot technology. Google clarified that its Trusted Tester program is still in progress, indicating that it might be some time before Bard can be fully relied upon for precise outcomes.
How AI Impacts SEO
Certain marketers have already begun incorporating SEO AI and other SEO tactics that account for conversational AI language models. The majority of potential shifts introduced by artificial intelligence chatbot programs pertain to content marketing.
The introduction of Google Bard marks a significant change in the SEO environment. It will compel companies to focus on generating optimized content for natural language processing.
But what are the implications for AI SEO? Here are some of the ways in which your current content marketing strategy may be influenced.
1. AI Can Discern Pertinent Keywords
We’ve witnessed the evolution of keyword usage in content marketing. In the past, companies employing black hat SEO techniques could get away with keyword stuffing and publishing content that users scarcely comprehended, as it was tailored more for search engine algorithms than for actual users. Google subsequently updated its algorithm, now favoring well-crafted content optimized for both users and algorithms.
However, with AI language models, search results might shift towards prioritizing content’s user value. Businesses should aim for content that genuinely benefits users, rather than fixating solely on SEO AI.
Rather than exclusively fixating on keywords, this involves prioritizing the creation of high-quality, conversational content that provides authentic value to users.
One of the primary ways Google Bard is likely to impact SERPs is its ability to comprehend natural language inquiries. With the rise of voice search and the growing prevalence of conversational queries, Google Bard will enhance the precision and relevance of search results by delivering more personalized responses aligned with the user’s intent.
2. Content May Extend Beyond Text and Pages
Previous iterations of AI, such as Siri, yielded relatively basic results. If you asked Siri a question, for instance, you’d likely receive a list of pertinent websites. Unless explicitly specified, users were generally directed to web pages. However, the Google AI chatbot could potentially furnish more diverse outcomes.
Gruspe envisions that, as Google Bard advances, it might offer users videos, images, and even virtual reality results. If the conversational AI platform deems it pertinent, it can assist users in finding what they seek in their preferred format. This could lead to a more immersive and captivating user experience.
3. Optimizing for AI SEO Will Be Imperative
Google Bard is poised to have a substantial impact on SERPs. Businesses must stay competitive and pertinent in an increasingly digital landscape by adapting their SEO approach to the evolving AI landscape.
Strategies for Optimizing for AI
Here are some strategies for optimizing your website for AI searches:
- Create Superior Content. “Prioritizing content optimized for natural language processing is another way that Google BARD may impact SERPs,” Gruspe mentioned. “Search engines may start to rank content that is created to be easily understood by machines rather than just targeting specific keywords as AI chatbots grow more common.”
- Fine-tune Your Web Pages. This includes crafting more defined headings, subheadings, bullet points, and lists. These elements can make content more comprehensible for AI to glean information from your pages.
- Enhance Your Technical SEO. Optimizing your websites for swift loading times, mobile-friendly pages, and crawler accessibility can enhance how AI chatbots perceive your website.
- Prioritize Conventional Content: AI chatbots like Google Bard are engineered to comprehend queries presented in natural language. Creating content that employs conversational language may optimize your content for AI searches.
- Incorporate Long-Tail Keywords: “These are more specific and targeted, which will make it easier for Google Bard to understand the content of your content and match it to user queries,” Gruspe noted. This can benefit Local SEO strategies and businesses targeting a specific location.
- Optimize for Featured Snippets: Generate concise and direct answers to common queries. This could enhance how Google Bard interprets and employs your content for pertinent searches.
Stay Vigilant and Adapt to Evolving AI Technologies: “As AI technologies like Google BARD continue to evolve, it’s important to stay up-to-date on the latest developments and adapt your SEO strategy accordingly,” Gruspe advised.
How Leadshouse Can Render Your Website AI-Compatible
Although nothing is set in stone until we gain further insights into AI chatbots like Google Bard, businesses can take measures to ensure their website remains relevant. However, they may require the expertise of seasoned professionals in the digital marketing realm.
Leadshouse specializes in helping businesses stay one step ahead of the curve.Our SEO team is highly knowledgeable about the most recent trends and methodologies, and we can assist companies in formulating a comprehensive plan for optimizing their website for AI. This entails generating pertinent, high-quality content and refining site speed and mobile friendliness. To keep our clients at the forefront of their respective industries, we also stay abreast of the latest advancements in AI and search engine algorithms.
Adapt Your Digital Marketing Strategy To SEO AI And The Latest Online Tech With Leadshouse!
Only time will reveal whether conversational AI is here to revolutionize user experiences or if it remains a flawed information source that requires years of refinement. With the integration of AI chatbots like Google Bard into various search engines, effective content marketing may need to factor in AI language.
At Leadshouse, we tailor our approaches and digital marketing strategies to align with cutting-edge technology. This ensures that shifts in user searches won’t adversely impact our clients’ online presence. While the precise influence of AI on SEO remains uncertain, our techniques are designed to future-proof your website, regardless of the trajectory of conversational AI platform technology.
Reach out to us today to explore our digital marketing solutions.