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Essential Components for Boosting Sales in Your eCommerce Store

The eCommerce industry has witnessed significant growth in recent years, as consumers have shifted their spending habits from travel and entertainment towards online purchases of goods and services.

In 2020, during the onset of the pandemic, the U.S. Department of Commerce reported a remarkable 31.8 percent surge in eCommerce activity.

As more consumers opt for the convenience of online shopping, many business owners have seized the opportunity to establish their own eCommerce websites for their brands.

However, simply having an eCommerce store is not enough to attract and retain customers. There are specific features that you should consider implementing to drive revenue growth and accelerate your business.

In this blog, we will cover the following topics:

  1. Business Models for eCommerce Websites
  2. Optimizing Your eCommerce Store
  3. Selecting the Right eCommerce Website Design Services Provider

Let’s begin by exploring whether creating an eCommerce website is the right move for your business.

Business Models for Creating an eCommerce Website

Understanding which category your business falls into is crucial for shaping your overarching eCommerce marketing strategy. This helps you identify your focus areas, opportunities, and potential challenges.

Business to Consumer (B2C)

This model involves companies selling their products or services directly to end-users, which is the most common model for eCommerce websites. Examples include online shops selling a wide range of products like clothing, groceries, and tickets.

Business to Business (B2B

In this model, companies sell their products to other businesses, often with the buyer acting as a middleman who then resells to the end consumer. B2B transactions tend to have higher order values and more recurring transactions.

Consumer to Business (C2B) 

Individuals sell products or services to larger companies, a model that has gained popularity among freelancers and social media influencers. These individuals often offer competitive pricing compared to businesses.

Consumer to Consumer (C2C) 

This model involves consumers connecting with one another to trade goods and services. Online platforms like Craigslist and eBay are examples of C2C marketplaces. While convenient, this model may pose challenges in terms of quality assurance.

Now, let’s delve into strategies to enhance your eCommerce marketing efforts.

Optimizing Your eCommerce Store

If you’re looking to collaborate with an eCommerce web design services provider right away, it’s worthwhile to understand what distinguishes the top-tier eCommerce sites.

1. User-Friendly eCommerce Website Design

The ultimate goal isn’t just to attract visitors but to provide them with a seamless experience. A user-friendly design is paramount in preventing cart abandonment. Recommended features include:

  • A clear and straightforward homepage to convey your shop’s purpose.
  • A search bar for customers looking for specific products.
  • Well-defined product or service categories for easy navigation.

Additionally, don’t overlook the importance of implementing a robust eCommerce SEO strategy to ensure your content is easily discoverable on search engine results pages (SERPs).

2. Multiple and Flexible Payment Options

A significant factor leading to cart abandonment is limited payment options. To address this, offer a diverse array of payment methods to allow customers to complete their purchases. For instance, consider incorporating payment options similar to those accepted by industry leaders like Amazon.

3. Customer Service

Providing accessible and responsive customer support is a pivotal element in maximizing your eCommerce ROI. According to Microsoft, 90 percent of American consumers consider customer service a crucial factor in their purchasing decisions. Consider integrating a chat plugin to engage with online visitors in real-time, reducing support costs.

Some of the top live chat plugins include Zendesk, Olark, HubSpot, Tidio, and LiveChat, each offering features such as automated ticketing, canned responses, reporting and analytics, AI chatbot support, and omnichannel capabilities.

Expert tip: Confirm with your eCommerce website design services provider if they offer seamless integration of chat plugins.

4. eCommerce Website Reviews and Feedback

In the absence of the ability to physically inspect products, consumers heavily rely on eCommerce reviews when making online purchases. Ensuring your site features a section for genuine product reviews enhances trust and demonstrates product quality. Additionally, consider incorporating a Q&A section where customers can engage with each other.

Remember to actively respond to reviews and feedback. If resources are limited, consider enlisting the help of an online reputation management company like Rize Reviews.

5. Mobile-Friendly eCommerce Website Features

Given the prevalence of mobile devices in commerce, it’s imperative that your eCommerce site is optimized for mobile. In 2021, nearly 73 percent of retail eCommerce sales were attributed to mobile devices. A mobile-responsive design is essential alongside robust SEO practices and secure hosting.

Pro tip for eCommerce designers: Ensure your chosen design services provider utilizes a mobile-responsive template or theme.

6. Loyalty Program

Offering a personalized experience through a loyalty program can significantly enhance customer retention. Provide loyal customers with exclusive pricing, deals, offers, and additional perks. Strategically promote this feature on your storefront, and consider using pay-per-click (PPC) advertising to highlight discounts.

As part of your eCommerce marketing strategy, consider granting loyal customers early access to new products and services to further boost your eCommerce ROI. Additionally, consider designing vouchers to distribute via newsletters.

7. Complete Product Information

Comprehensive product descriptions, including details like material, color, measurements, ingredients, and place of origin, are essential. Anticipate potential customer questions and address them in the product description. High-quality photos and videos further enhance the product presentation.

For enhanced engagement, include sections like “related products” or “customer also viewed” on each product page, and consider leveraging the best eCommerce platform for SEO.

Armed with this knowledge of vital eCommerce website features, you’re well-equipped to progress towards enhancing your eCommerce ROI through the selection of a suitable eCommerce web design company.

Selecting the Right eCommerce Web Design Company

Finding the ideal eCommerce web design services provider can be a daunting task. Reviews and client testimonials can be reliable indicators of a company’s expertise.

Leadshouse, a leading digital marketing agency specializing in eCommerce web design and marketing, has a track record of success. Clients have experienced significant increases in transactions and conversions, attesting to our expertise in the field.

With the right eCommerce website and strategic approach, you’re poised to maximize your eCommerce ROI. Visit our website today!

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