Outstanding website hosting services wield significant influence over your search engine rankings. The correct hosting solution enhances site performance, elevates user experience (UX), and ultimately leads to higher search rankings.
In this blog post, we delve deeper into how site hosting impacts your search engine optimization (SEO) performance. We also address the following queries:
- What does website hosting entail?
- How does it impact your ranking?
- What are the essential attributes of a site hosting provider?
- Which are the leading web hosting providers for small businesses?
- How can you identify the best hosting services to bolster your ranking?
Defining Website Hosting
Website hosting encompasses services that empower businesses and digital marketers to store pertinent files (e.g., images, code, scripts, etc.) and publish their websites. Essentially, website hosting companies lease space on their web servers to you.
Website hosting entails the management of your website files on a host computer, enabling users to access your files. Once your website files are uploaded and published on these servers, they become viewable by virtually anyone online. When a visitor comes to your site, their browser retrieves your files and displays your website according to your design.
This functionality is facilitated by web servers, robust computers capable of connecting web users with your published site. Your website hosting services encompass the allocated space for your site’s files, connectivity, file protection, and other associated services necessary for publishing and upkeeping your website.
Given these considerations, it’s evident that securing the best website hosting profoundly impacts your SEO strategy and performance.
The Impact of Subpar Website Hosting on SEO Performance
With the introduction of the Google Page Experience update in August 2021, subpar hosting services can now more significantly undermine your SEO endeavors. Examining the potential negative repercussions, it becomes evident that most of them are rooted in user experience (UX).
Let’s delve into each one:
1. Sluggish Loading Time
Website speed pertains to how swiftly (or slowly) site pages load on browsers. Regrettably, inexpensive hosting solutions often entail limited bandwidth, potentially leading to extended page loading times. This delay could frustrate users, prompting them to leave your page, thereby signaling to Google that your site isn’t deserving of a high ranking.
This lag may be attributed to servers hosting an excessive number of websites. Remarkably, reputable website hosting companies refrain from overcrowding servers with too many sites.
If you seek to sidestep such lags, consider static website hosting or perhaps a self-hosting approach. Note that these options are most suitable for smaller websites comprising fewer than five pages.
2. Server Downtimes
An offline or inaccessible website is even more detrimental than a slow site. Picture one of your customers visiting your eCommerce store with the intention of making a crucial purchase, only to find it temporarily unavailable, incapable of fulfilling their needs promptly.
This inability to serve customers leads to an increased bounce rate, which denotes the percentage of users departing your site after visiting a single page. Moreover, it translates into lost customers and sales opportunities. Furthermore, prolonged downtimes can result in a decline in your site’s ranking according to Google’s algorithms.
3. Sharing Hosting Space with Unscrupulous Operators
Today’s premier website hosting companies vet their clients, ensuring they aren’t scammers or spammers. Conversely, low-cost hosting providers might accommodate dubious clients. Opting for shared hosting, which involves hosting multiple websites on a single server, entails compromising hosting quality and site security.
Shared hosting poses two primary drawbacks: firstly, it heightens the risk of data theft or loss, given the potential presence of unscrupulous sites on the same server. Secondly, it diminishes your site’s authority, speed, and reliability, potentially impacting your ranking.
For these reasons, Google tends to deprioritize websites hosted on shared servers. It’s advisable to steer clear of this cost-cutting practice.
4. Internal Server Errors
During an internal server error, browsers encounter difficulties accessing your site’s files, indicating an issue with database connections. This scenario typically arises when your site’s content experiences a surge in popularity, resulting in an overwhelming volume of connection requests that your hosting provider struggles to manage.
Frequent database connection errors are flagged by Google, deeming your site unreliable and leading to a drop in your ranking.
In summation: diminished UX translates to reduced profits.
Remember that the Page Experience update encompasses signals and metrics from preceding updates. When deliberating on website building and hosting services, ensure that factors such as mobile-friendliness, Core Web Vitals, and Secure Sockets Layer (SSL) certification are properly addressed.
Attributes of Premier Website Hosting for Your Business
Entrepreneurs and digital marketers must secure the finest site hosting solutions for their enterprises. After all, what purpose does website hosting serve if it fails to contribute to your company’s objectives and growth?
The following are critical factors to bear in mind when selecting top-notch website building and hosting services.
1. Guaranteed Uptime
Providers of small business website hosting and others often tout a 99 percent uptime guarantee. While this figure may seem impressive, what does it translate to in practical terms?
Consider the following:
- Potential daily downtime: roughly 14 minutes and 24 seconds
- Estimated weekly downtime: 1 hour, 40 minutes, and 48 seconds
- Projected monthly downtime: 6 hours, 43 minutes, and 12 seconds
- Cumulative annual downtime: three days, 15 hours, 21 minutes, and 36 seconds
Exercise discernment when evaluating this guarantee, particularly if you operate an eCommerce website. Additionally, exercise caution with website hosting services that pledge 100 percent uptime, as some downtime is inevitable given the nature of servers as machines.
2. Swift Page Load Times
Various measures can be taken to accelerate site loading. Certain providers offer specialized hosting for platforms like WordPress, Amazon Web Services (AWS), or Google hosting, each equipped with features designed to enhance loading times.
Additionally, consider server location; proximity to your target market can expedite page loading. Keep an eye out for a content delivery network (CDN) among your provider’s offerings, as this can significantly boost speed and performance.
3. Responsive Support Team
The objective is not to eliminate hosting issues entirely, but rather to swiftly resolve them. With a highly responsive support team available 24/7, hosting solution providers can promptly address any challenges you encounter.
4. Diverse Service Offerings
Hosting plans often encompass an array of options, including automatic backups, complimentary SSL certificates, SEO tools, and multiple hosting plans. These should not be viewed as optional add-ons, but rather as essential components for enhancing your site’s UX, performance, and subsequently, its rankings.
Optimal Choices for Small Business Website Hosting
Smaller enterprises necessitate scalable solutions that cater to their existing needs while accommodating future growth. These solutions should be budget-friendly and contribute to improved SEO performance.
Viable options include:
- Google website hosting
- AWS website hosting
- WordPress website hosting
Google Website Hosting
In 2017, Google introduced a free website offering in exchange for signing up for a Google Business Profile account. The interface for Google’s hosting solutions is user-friendly, akin to the original Google Sites. This option is suitable for those interested in self-hosting or starting with static website hosting.
- Seamless integration with Google services
- Intuitive and swift page editor
- Ideal for absolute beginners
- Limited design features
- Less conducive to eCommerce
- No access to source code
AWS Website Hosting
Amazon’s foray into the web hosting industry is relatively recent, but it has rapidly gained traction. AWS (Amazon Web Services) now supports a substantial number of educational institutions and government agencies, making it a popular choice for small and medium-sized enterprises.
- Unlimited server capacity
- Robust encryption and security features
- Flexible payment options
- Cloud-based hosting
- Availability of resources may vary by region
- Billing intricacies
- Potential for data leakage
Managed WordPress Website Hosting
Numerous SEO hosting companies offer managed WordPress hosting, and for good reason. It’s compact, user-friendly, SEO-friendly, and highly secure.
- Servers optimized for WordPress
- User-friendly and versatile
- Straightforward user panel
- All hosting needs managed for you
- Enhanced security
- Lacks built-in email solutions
Tailored Hosting Solutions to Suit Your Needs:
Every company possesses its unique characteristics, warranting small business website hosting solutions tailored to those specific needs.Leadshouse’s comprehensive approach to reliable site hosting encompasses web design, content creation, and customized web development. If you require assistance in determining the most suitable hosting type for your business, do visit our website today!