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Anticipated Video Marketing Trends for 2023

The pandemic acted as a catalyst for various shifts, and the realm of video content was no exception. From live streams to interactive shopping experiences, and a growing emphasis on transparency, COVID-19 significantly shaped enduring video marketing trends.

In this blog, we delve into the trends influencing both video marketing and production, providing examples and practical advice.

We’ve organized this blog as follows:

  • Video Marketing Trends
  • Video Production Trends
  • Advantages of Video Marketing
  • Video Content Ideas (Tips for Video Marketing)

Video Marketing Trends

The trajectory of video marketing shows no signs of slowing down. According to Statista, global online ad spending is projected to reach $120 billion by 2024. Many eCommerce brands are ramping up their efforts in video marketing. Here are the trends to keep in mind:

1. Live Videos

With live events coming to a halt during the pandemic, live videos emerged as a potent tool for marketers to maintain real-time engagement with their audience. Even as life returns to a semblance of normalcy, live social videos have transitioned from being an alternative to becoming an indispensable means of interaction.

2. Shoppable Videos

Videos have long played a role in enhancing the online shopping experience. Recently, shoppable videos have evolved to become more dynamic and interactive. For instance, brands can conduct live sessions on platforms like TikTok, enabling viewers to add products to their shopping carts as they watch from the comfort of their homes.

3. Ad Transparency

Platforms like Facebook and Instagram have placed a strong emphasis on transparency. Short-form videos marked with tags like “sponsored” or “paid partnership” are now common. Meta’s Ad Library further reinforces transparency by allowing users to browse all ads currently running across their network.

4. User-Generated Content (UGC)

UGC videos remain highly appealing to consumers. They are perceived as more authentic and, consequently, more effective in connecting with an audience. Brands can seek out UGC videos related to their products or services, such as unsolicited reviews, and re-share those that provide value.

Video Production Trends

From short-form content to vlogs, content creators have their preferred formats. Here are the video production trends that will continue to dominate:

5. Short Form Videos

Platforms like TikTok have propelled short-form videos to the forefront of social media. They are popular for their concise yet engaging content. Even on other platforms, TikTok videos are re-shared with the platform’s watermark. YouTube and Facebook have followed suit with Shorts and Reels, further emphasizing the appeal of short-form content.

6. Smartphone-Captured Videos

With the advancement of smartphone cameras, the possibilities for video production are virtually limitless. The hashtag #ShotOniPhone on Instagram alone boasts 27 million posts, showcasing the quality achievable with mobile devices. Many vloggers rely on smartphones for everyday filming without sacrificing quality.

7. Silent Videos with Captions

Around 85% of video views on Facebook occur with the sound turned off. Therefore, videos with closed captions (CC) are more likely to be watched for longer, especially by audiences multitasking or with accessibility needs. Producing videos with CC also ensures inclusivity for viewers who are deaf or hard of hearing.

8. Vertical Videos

Vertical videos gained popularity with platforms like Snapchat and Instagram. This format is now supported by TikTok and YouTube Shorts. Brands are increasingly using vertical videos for ads to cater to a wider audience. The continuous scrolling feature keeps users engaged for longer.

9. Vlogs

Vlogs provide a personal connection and allow people worldwide to relate to one another. They offer a glimpse into an individual’s life, appealing to a broad audience. Brands often collaborate with vloggers or influencers to promote their products or services, leveraging their existing followers.

Advantages Of Video Marketing

Video marketing offers benefits beyond audience engagement. It can be a highly profitable endeavor. Here are some advantages:

  • Improved Search Engine Optimization (SEO): Videos can be optimized for search engines through descriptions, tags, and closed captions, enhancing visibility.
  • Increased Time-On-Page: Incorporating videos into web content prolongs user engagement, making them more likely to explore further.
  • Higher Conversions: Videos addressing consumer queries or concerns, such as product demonstrations or testimonials, can lead to increased conversions.

To realize these benefits, consider the following video content ideas and marketing tips:

Video Content Ideas

  1. Client Testimonials: Feature authentic testimonials to build trust with potential customers.
  1. Brand Story: Share your brand’s journey in a creative and engaging manner.
  1. Trendy Shorts: Capitalize on relevant trends to capture audience interest.
  1. Product Demonstration: Showcase the benefits and features of your products or services.

Remember, consistency in branding and relevance to your audience are key.

Video marketing continues to evolve, offering numerous opportunities for brands to engage their audience. By staying abreast of the latest trends and leveraging the benefits of video marketing, businesses can effectively connect with their target demographic. With the right content and approach, video marketing can be a powerful tool for success. Visit our website today!


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