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Anticipate Instagram’s Evolution Towards a Video-Focused Future: Steps to Begin Today

Boasting over 2 billion active users on a monthly basis, Instagram stands as one of the largest global social media platforms.

Much like its peers in the realm of social media, Instagram undergoes continual transformation. In a recent Instagram update, the CEO, Adam Mosseri, asserts that the platform will gradually shift towards prioritizing video content.

While users will retain the ability to post photos, the company plans to roll out fresh features, including expansive, full-screen displays, to enhance the video experience on Instagram. Mosseri also emphasizes their ongoing efforts to refine the Recommendations feature, viewing it as a pivotal tool in aiding creators to expand their audience.

Social media is a dynamic landscape, and staying attuned to the latest developments can significantly impact your business’s performance. This article delves into the potential of video posts on Instagram, outlining how they can be instrumental in driving traffic, generating substantial revenue, and maintaining a competitive edge.

The Significance of Video in Social Media Marketing

Launched in 2010, Instagram has evolved from a modest photo-sharing platform into a powerful marketing instrument for both brands and content creators.

As per a survey conducted by Facebook, Instagram plays a pivotal role in shaping positive brand perceptions. Respondents perceive businesses on Instagram as trendy (78%), inventive (77%), engaging (76%), and pertinent (74%).

Furthermore, a striking 87% of individuals reported taking action after encountering product details on Instagram. These actions span making online purchases, following a brand, and visiting its website.

By leveraging high-caliber content on Instagram, businesses can swiftly introduce new products and reach a global audience. According to a report by Hubspot, 64% of marketers attest that sharing videos on Instagram yields the highest engagement.

Fortunately, the process of sharing videos on Instagram has never been more straightforward. Since 2015, the platform has introduced updates specifically geared toward video content. A range of tools, from Boomerang to live streaming and IGTV, has been incorporated to empower users in crafting distinctive Instagram videos.

In 2020, Instagram introduced Reels, which feature short-form videos of up to 90 seconds. Reels for business owners on Instagram are designed to be both entertaining and bite-sized, effectively bringing brands to life.

Six Advantages of Video Marketing for Your Business

Why should brands delve into video content for their social media presence? For burgeoning enterprises, sharing videos on Instagram and other platforms can captivate potential customers and influence their purchasing decisions.

Here are additional benefits of video marketing that should not be overlooked:

1. Seize and Maintain Attention

The human brain processes and reacts to visual content a staggering 60,000 times faster than text. In a saturated market, investing in video content marketing facilitates easier absorption and retention of your brand’s message.

2. Amp Up Conversion Rates

A remarkable 90% of consumers affirm that video assists them in making purchasing decisions. Video content marketing can encapsulate vital information about your product or service in under a minute, providing a unique and efficient means of convincing leads to choose your brand over competitors.

3. Reach Every Stage of the Sales Funnel

Video content marketing can be customized to engage users at every juncture of the sales funnel. For instance, your video marketing strategy might incorporate humorous sketches or animated reels to target users in the awareness stage. Conversely, quick how-to guides or 360° virtual tours prove effective in educating potential buyers in the consideration stage.

4. Foster Social Shares

Studies demonstrate that social media posts featuring video garner 48% more views and are shared a remarkable 1,200% more frequently than text and images combined. This establishes video social media marketing as one of the most potent tools for organic growth.

5. Humanize Your Brand

A compelling video has the power to evoke emotions, fostering a sense of connection. These emotions, in turn, help build trust and brand recall. In an era of endless scrolling, humanizing your company sets you apart from the competition.

6. Establish Credibility

Sharing original, top-notch videos serves to position your brand as creative, forward-thinking, and professional.

Collaborating with a comprehensive marketing agency can optimize the benefits of video marketing and ensure your content reaches the right audience.

Why Videos Outperform Images on Instagram

Studies reveal that viewers retain a striking 95% of information presented through video, compared to only 10% of information conveyed through images and text-based advertisements.

In the realm of social media marketing, video surpasses static images due to its fusion of imagery, sound, and motion. This multi-sensory experience triggers more profound and enduring emotional responses, making viewers more likely to remember your brand.

That being said, images still hold a crucial place on Instagram. Utilizing image carousels, businesses can showcase multiple products simultaneously, attracting potential customers. Striking a balance between high-quality photos and video content on social media is vital for establishing a consistent and memorable brand identity.

Types of Videos for Social Media Marketing

Instagram reels for business owners come in a diverse array of forms and styles. Let’s explore a few:

  • Live Action – This genre encompasses real individuals, actual locations, and tangible props. It provides an excellent platform for showcasing company culture, client testimonials, and behind-the-scenes glimpses. Live-action footage humanizes companies, making them more authentic and relatable.
  • Explainer Videos – These “how-to” videos distill complex concepts into easily digestible segments. In that short timeframe, you can convey a wealth of information without losing your audience’s interest.
  • Product Demos – Demonstrations effectively showcase your product in action, illustrating how it enhances the lives of customers.
  • Animation – Animated videos grant brands creative license to bring any idea or narrative to life. They are particularly useful for elucidating abstract topics that may be challenging to present through live-action footage.
  • 360° Experience Videos – These panoramic recordings create immersive experiences, capturing footage from every angle to place viewers at the center. Businesses with physical locations can employ 360° video social media marketing for virtual tours or real estate walk-throughs.
  • User-Generated Content – These are videos created by customers or brand advocates without monetary compensation. User-generated content (UGC) wields considerable influence, providing authentic and unbiased feedback from everyday users.

To enhance the impact of your reels, consider collaborating with a company specializing in Instagram marketing services.

A social media marketing expert possesses the tools and expertise to strategize and create impactful Instagram reels for business owners.

Creating a Standout Instagram Reel

When executed skillfully, Instagram videos can forge meaningful connections and drive sales. With over 25 million active Instagram business profiles worldwide, how can your reels break through the noise?

Follow these tips to craft video content for social media that captivates your audience from the outset:

Make the First Three Seconds Count

Convey the most captivating and valuable elements right at the start, and then elaborate. Failure to do so may result in viewers losing interest and scrolling past your video.

Narrate a Compelling Story, but Keep it Concise

Stories resonate deeply and evoke emotions, engendering trust in the viewer. This leads to a more potent and enduring impact. Remember, you have a maximum of 90 seconds to convey your message. Clearly articulate your story without unnecessary prolongation.

Adhere to a Distinctive Style

Incorporate visual signatures like backgrounds, fonts, or editing techniques that set your brand apart.

Add Subtitles

Many users browse their feeds without sound. Captioning your videos ensures accessibility for all Instagram users.

Include a Call to Action (CTA)

The most effective way to drive traffic from reels is by including a clear call-to-action, whether through on-screen text, verbal prompts, or both.

While creating compelling reels may present a challenge to some, it is a crucial step in meeting consumer expectations. Professionals offering video marketing services can assist in producing reels that engage, entertain, and yield substantial returns.

Elevate Your Video Marketing Strategy with Leadshouse

As Instagram pivots toward a video-centric future, businesses must reassess their video marketing approach. Investing in video marketing production services can be instrumental in setting your brand apart and converting followers into loyal customers.

Leadshouse’s Instagram and video marketing services empower businesses to produce reels that boost likes, followers, and conversions. As a full-service marketing agency, we oversee all aspects, from campaign planning to video marketing production and brand management. With our extensive expertise, we’ll help you create video content for social media that delivers the results you desire.

To discover how our Instagram marketing services can propel your company forward, visit our website today! Our social media marketing expert is prepared to discuss solutions that strengthen your brand recognition and expand your reach.


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